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The Effect of Electronic Marketing on Customer Satisfaction of the Insurance Companies in Jordan

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The Effect of Information Technology on Business and Marketing Intelligence Systems

Part of the book series: Studies in Computational Intelligence ((SCI,volume 1056))

Abstract

This study aimed to identify the impact of electronic marketing on customer satisfaction of the insurance companies in Jordan, the researchers relied on the quantitative approach by the descriptive analytical method, A questionnaire was developed and distributed to (440) clients of insurance companies affiliated with the Jordanian Federation of Insurance Companies, which numbered (22) companies in Jordan. The study reached several results, the most important of which are: There is an impact of e-marketing on customer satisfaction, and the study concluded a number of recommendations, including: A focus on their website to be designed in an easy-to-use way and to provide all the required information about the company that pertain to the customer and the requirements of his transactions, leading to its progression more and more instead of regressing.

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Authors and Affiliations

  1. Department of Business Administration & Public Administration, School of Business, Al Al-Bayt University Jordan, P.O. Box 130040, Mafraq, 25113, Jordan

    Abdullah Matar Al-Adamat, Sabah Sameer Mansour & Sulieman Ibraheem Shelash Al-Hawary

  2. Directorates of Building and Land Tax, Ministry of Local Administration, Zarqa Municipality, Jordan

    Mohammad Issa Ghafel Alkhawaldeh

  3. Strategic Management, Amman, Jordan

    Mohammad Mousa Eldahamsheh

  4. Marketing Department, Faculty of Administrative and Financial Sciences, Petra University, P.O. Box: 961343, Amman, 11196, Jordan

    Anber Abraheem Shlash Mohammad

  5. Management Department, Faculty of Money and Management, The World Islamic Science University, P.O. Box 1101, Amman, 11947, Jordan

    Mohammed Saleem Khlif Alshura

  6. Department of Marketing, School of Business, The University of Jordan, Amman, 11942, Jordan

    Muhammad Turki Alshurideh

  7. Department of Management, College of Business, University of Sharjah, 27272, Sharjah, United Arab Emirates

    Muhammad Turki Alshurideh

  8. Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, Zarqa, Jordan

    D. Barween Al Kurdi

Authors
  1. Abdullah Matar Al-Adamat
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  2. Mohammad Issa Ghafel Alkhawaldeh
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  7. Muhammad Turki Alshurideh
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  9. D. Barween Al Kurdi
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Correspondence to Sulieman Ibraheem Shelash Al-Hawary .

Editor information

Editors and Affiliations

  1. Dept of Mngmnt, Cllg of Busness Admin, University of Sharjah, Sharjah, United Arab Emirates

    Muhammad Alshurideh

  2. Department of Business Administration, Faculty of Economics and Administrative Sciences, Hashemite University, Zarqa, Jordan

    Barween Hikmat Al Kurdi

  3. Management Information Systems Department, School of Business, University of Jordan, Aqaba, Jordan

    Ra’ed Masa’deh

  4. Skyline University College, Sharjah, United Arab Emirates

    Haitham M. Alzoubi

  5. Research Institute of Sciences and Engineering, University of Sharjah, Sharjah, United Arab Emirates

    Said Salloum

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Al-Adamat, A.M. et al. (2023). The Effect of Electronic Marketing on Customer Satisfaction of the Insurance Companies in Jordan. In: Alshurideh, M., Al Kurdi , B.H., Masa’deh, R., Alzoubi , H.M., Salloum, S. (eds) The Effect of Information Technology on Business and Marketing Intelligence Systems. Studies in Computational Intelligence, vol 1056. Springer, Cham. https://doi.org/10.1007/978-3-031-12382-5_123

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