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The Effect of Total Quality Management on the Organizational Reputation: The Moderating Role of Quality Standards in Jordanian Public Universities

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The Effect of Information Technology on Business and Marketing Intelligence Systems

Part of the book series: Studies in Computational Intelligence ((SCI,volume 1056))

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Abstract

This study aimed to identify the modified role of quality standards in the impact of the application of total quality management on the organizational reputation of Jordanian public universities. The study population consisted of (5477) faculty members in five public universities. The study sample consisted of a proportional stratified sample of (390) individuals, and after the questionnaire was distributed with (410), 390 were recovered, valid for the purposes of statistical analysis. For the purposes of achieving the objectives of the study, multiple regression analysis and the multiple hierarchical regression analysis were used. The study results showed that quality standards play a statistically significant role on the impact of total quality management on organizational reputation. The researchers recommend the necessity for Jordanian public universities to pay attention to the standard because of its important role in the application of total quality management, as well as activating the role of accreditation and quality centers and supporting them with all the needs of qualified financial and human resources.

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Authors and Affiliations

  1. Management Department, Faculty of Money and Management, The World Islamic Science University, P.O. Box 1101, Amman, 11947, Jordan

    Enas Ahmad Alshuqairat, Zaki Abdellateef Khalaf Khalaylah, Mohammed saleem khlif Alshura & Ala Ahmed Hassan Odeibat

  2. Business Administration Department, Faculty of Administration & Financial Sciences, Petra University, Amman, Jordan

    Basem Yousef Ahmad Barqawi

  3. Department of Applied Science, Irbid College, Al-Balqa Applied University, Mafraq, Jordan

    Maali M. Al-mzary

  4. Department of Marketing, School of Business, The University of Jordan, Amman, 11942, Jordan

    Muhammad Turki Alshurideh

  5. Department of Management, College of Business, University of Sharjah, 27272, Sharjah, United Arab Emirates

    Muhammad Turki Alshurideh

  6. Department of Business Administration, School of Business, Al Al-Bayt University, P.O. BOX 130040, Mafraq, 25113, Jordan

    Sulieman Ibraheem Shelash Al-Hawary

  7. Marketing Department, Faculty of Administrative and Financial Sciences, Petra University, P.O. Box: 961343, Amman, 11196, Jordan

    Anber Abraheem Shlash Mohammad

Authors
  1. Enas Ahmad Alshuqairat
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  2. Basem Yousef Ahmad Barqawi
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  4. Mohammed saleem khlif Alshura
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  6. Muhammad Turki Alshurideh
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  9. Ala Ahmed Hassan Odeibat
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Correspondence to Sulieman Ibraheem Shelash Al-Hawary .

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Editors and Affiliations

  1. Dept of Mngmnt, Cllg of Busness Admin, University of Sharjah, Sharjah, United Arab Emirates

    Muhammad Alshurideh

  2. Department of Business Administration, Faculty of Economics and Administrative Sciences, Hashemite University, Zarqa, Jordan

    Barween Hikmat Al Kurdi

  3. Management Information Systems Department, School of Business, University of Jordan, Aqaba, Jordan

    Ra’ed Masa’deh

  4. Skyline University College, Sharjah, United Arab Emirates

    Haitham M. Alzoubi

  5. Research Institute of Sciences and Engineering, University of Sharjah, Sharjah, United Arab Emirates

    Said Salloum

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Alshuqairat, E.A. et al. (2023). The Effect of Total Quality Management on the Organizational Reputation: The Moderating Role of Quality Standards in Jordanian Public Universities. In: Alshurideh, M., Al Kurdi , B.H., Masa’deh, R., Alzoubi , H.M., Salloum, S. (eds) The Effect of Information Technology on Business and Marketing Intelligence Systems. Studies in Computational Intelligence, vol 1056. Springer, Cham. https://doi.org/10.1007/978-3-031-12382-5_62

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