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The Impact of Total Quality Management on the Organizational Reputation

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Abstract

The major aim of the study was to examine the impact of total quality management (TQM) on organizational reputation (OR). Therefore, it focused on the faculty members in five public universities, whose number is (5477) faculty members. As for the study sample, it consisted of a proportional stratified sample of (390) individuals, and after the questionnaire was distributed with (410), 390 were recovered, valid for the purposes of statistical analysis. Structural equation modeling (SEM) was conducted to test hypotheses. The results showed that all total quality management dimensions had a positive impact relationship on organizational reputation except focus on beneficiary. Based on the results of the study, researchers recommend managers and decision-makers in public universities to pay attention to the university management standard (higher leadership), which has the largest role in supporting and activating the application of total quality management.

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Alshuqairat, E.A. et al. (2023). The Impact of Total Quality Management on the Organizational Reputation. In: Alshurideh, M., Al Kurdi , B.H., Masa’deh, R., Alzoubi , H.M., Salloum, S. (eds) The Effect of Information Technology on Business and Marketing Intelligence Systems. Studies in Computational Intelligence, vol 1056. Springer, Cham. https://doi.org/10.1007/978-3-031-12382-5_64

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