Abstract
The channel landscape and citizens’ channel behaviors are continuously evolving. This challenges how governments manage service delivery and their available service channels. To address these challenges, a new type of strategy has surfaced in the literature on private sector channel management; omni-channel management. But could the omni-channel concept be applied in the public sector context as well? More importantly: could it address the current challenges in the channel landscape? Currently no comprehensive studies exist that examine omni-channel management in a public sector setting. Therefore, we present relevant developments in the channel landscape and discuss how an omni-channel approach could be applied in the public sector.
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Pieterson, W., Madsen, C.Ø., Ebbers, W. (2022). Omni-Channel Overtures Defining the Concept and Its Applicability in Public Sector Channel Management. In: Janssen, M., et al. Electronic Government. EGOV 2022. Lecture Notes in Computer Science, vol 13391. Springer, Cham. https://doi.org/10.1007/978-3-031-15086-9_5
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