Abstract
Identifying the profile of the “web respondent” can help survey designers to promote the participation in web-based surveys, with the aim of enhancing timeliness and reducing costs of data collection. This study reports results from a mode comparison, between a Computer Assisted Web Interview and a Computer Assisted Personal Interview. The aims are to assess the familial and geographical characteristics corresponding to a greater probability of choosing to respond to a web survey, and to identify the web respondents’ profile. Logit models with different specifications have been estimated on the probability of answering via web, based on the 2019 Italian population census data. Regional fixed effects, geographical covariates referring to the municipalities, and interactions were all included in the model to control for the variability of the territories. Results show that the households with a lower level of education, composed by foreigner members, residing in the South of Italy, or in small municipalities, present a lower probability of answering to a web survey, and can be made subject of specific actions in order to increase the share of web respondents.
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Grimaccia, E., Naccarato, A., Gallo, G. (2022). Web Surveys: Profiles of Respondents to the Italian Population Census. In: Salvati, N., Perna, C., Marchetti, S., Chambers, R. (eds) Studies in Theoretical and Applied Statistics . SIS 2021. Springer Proceedings in Mathematics & Statistics, vol 406. Springer, Cham. https://doi.org/10.1007/978-3-031-16609-9_32
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