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Research on the Cognitive Performance of Color Difference in Bank Self-service Terminal Interface Based on Visual Perception

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HCI International 2022 - Late Breaking Papers. Design, User Experience and Interaction (HCII 2022)

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Abstract

The wide application of self-service mode in banks reduces the conflicts between service supply and service demands. With the continuous development of digitization and informatization, the intelligent service terminal has been popularized in banks, and human-computer interaction interface plays an important part in intelligent terminal system, its scientific and reasonable interface design closely correlated with user experience and efficiency, so it is beneficial to improve the cognitive performance of intelligent terminal interface by studying the design elements. In this paper, the authors attempt to study the visual search behavior of users when browsing terminal interface by an eye movement experiment from the perspective of visual perception. Besides, the relationship between the color difference of intelligent terminal interface and cognitive performance was analyzed based on eye-tracking. Results showed that whether the color of the information module was the same as the main color of the intelligent terminal interface or not would affect performance of users. Specifically, If the two colors kept the same, the search performance was better, and it is helpful to improve the performance when the key module was color-differentiated in the interactive interface.

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Correspondence to Zehua Li .

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Niu, J., Li, Z. (2022). Research on the Cognitive Performance of Color Difference in Bank Self-service Terminal Interface Based on Visual Perception. In: Kurosu, M., et al. HCI International 2022 - Late Breaking Papers. Design, User Experience and Interaction. HCII 2022. Lecture Notes in Computer Science, vol 13516. Springer, Cham. https://doi.org/10.1007/978-3-031-17615-9_30

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  • DOI: https://doi.org/10.1007/978-3-031-17615-9_30

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-17614-2

  • Online ISBN: 978-3-031-17615-9

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