Abstract
The Covid-19 pandemic has exacerbated the environmental crisis in which our ecosystem is posed. In this context, the call to reorganize the production and consumption models to implement sustainable economic models is emerging. Accordingly, the Circular Economy paradigm, based on the reduction, reuse and recycling practices, has spurred as one of the best ways to manage this emergency state. The scientific literature has highlighted that, to shift from a traditional linear economic model to a circular economic one, the involvement of the whole supply chain is required, especially in the agri-food sector. In this perspective, the stakeholders’ engagement plays a pivotal role in reaching the global goal. The present research aims to explore the stakeholders’ perception of messages conveyed through social media on circular economy in agri-food, using a coding framework based on the reclassification of the “Glossary of Circular Economy” according to a 4-R paradigm (reduce, reuse, recycle and reduce). In particular, the study analyses the stakeholders’ reactions to Twitter posts focused on agri-food and circular economy from the beginning of the pandemic until now.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Merli, R., Preziosi, M., Acampora, A.: How do scholars approach the circular economy? A systematic literature review. J. Clean. Prod. 178, 703–722 (2018)
Esposito, B., Sessa, M.R., Sica, D., Malandrino, O.: Towards circular economy in the Agri-food sector. A systematic literature review. Sustainability 12(18), 7401 (2020)
Gupta, S., Chen, H., Hazen, B.T., Kaur, S., Gonzalez, E.D.S.: Circular economy and big data analytics: a stakeholder perspective. Technol. Forecast. Soc. Chang. 144, 466–474 (2019)
Stahel, W.R.: The circular economy. Nat. News 531(7595), 435 (2016)
Barnabe, F., Nazir, S.: Investigating the interplays between integrated reporting practices and circular economy disclosure. Int. J. Product. Perform. Manag. 70(8), 2001–2031 (2020)
Lytras, M.D., Visvizi, A.: Big data and their social impact: preliminary study. Sustainability 11(5067), 1–18 (2019)
Troisi, O., Fenza, G., Grimaldi, M., Loia, F.: Covid-19 sentiments in smart cities: the role of technology anxiety before and during the pandemic. Comput. Hum. Behav. 126(106986), 1–16 (2022)
Mora-Cantallops, M., Sánchez-Alonso, S., Visvizi, A.: The influence of external political events on social networks: the case of the Brexit Twitter Network. J. Ambient. Intell. Humaniz. Comput. 12, 4363–4375 (2021)
Visvizi, A., Jussila, J., Lytras, M.D., Ijäs, M.: Tweeting and mining OECD-related microcontent in the post-truth era: a cloudbased app. Comput. Hum. Behav. 107(105958), 1–7 (2020)
Alkmanash, E.H., Jussila, J.J., Lytras, M.D., Visvizi, A.: Annotation of smart cities Twitter microcontents for enhanced citizen’s engagement. In: IEEE Access 7, 116267–116276 (2019). (August 2019)
Graedel, T.E.: On the concept of industrial ecology. Annu. Rev. Energy Env. 21(1), 69–98 (1996)
Boons, F., Chertow, M., Park, J., Spekkink, W., Shi, H.: Industrial symbiosis dynamics and the problem of equivalence: Proposal for a comparative framework. J. Ind. Ecol. 21(4), 938–952 (2017)
Mohan, S.V., Nikhil, G.N., Chiranjeevi, P., Reddy, C.N., Rohit, M.V., Kumar, A.N., Sarkar, O.: Waste biorefinery models towards sustainable circular bioeconomy: critical review and future perspectives. Biores. Technol. 215, 2–12 (2016)
Braungart, M., McDonough, W., Kälin, A., Bollinger, A.: Cradle-to-cradle design: creating healthy emissions—A strategy for eco-effective product and system design. J. Clean. Produc. 15(13), 247–271 (2012)
Blomsma, F., Brennan, G.: The emergence of circular economy: a new framing around prolonging resource productivity. J. Ind. Ecol. 21(3), 603–614 (2017)
Ellen MacArthur Foundation. Towards the Circular Economy, vol. 1: An Economic and Business Rationale for an Accelerated Transition; Ellen MacArthur Foundation: Cowes, UK (2013)
European Commission. Brussels, Belgium, European Commission. Communication from the commission to the European parliament, the council, the European economic and social committee and the committee of the regions. In: Closing the Loop—An EU Action Plan for the Circular Economy (2014)
European Commission: Brussels, Belgium; Ellen MacArthur Foundation. Towards the Circular Economy: Opportunities for the Consumer Goods Sector, (2015)
European Commission: A European Agenda for the Collaborative Economy (No. COM(2016) 356 Final). Brussels (2016)
European Commission: Ecodesign Working Plan 2016–2019 (No. COM(2016) 773 Final). Brussels (2016)
European Commission. Report on the Implementation of the Circular Economy Action Plan. Brussels (2019)
European Commission: Sustainable Products in a Circular Economy-towards an EU Product Policy Framework Contributing to the Circular Economy (2019)
European Commission: The European Green Deal, Brussels (2019)
European Commission: Circular Economy Action Plan-for a Cleaner and More Competitive Europe. Belgium (2020)
European Commission: Statement by President von der Leyen ahead of the G20 Summit and the UN (2021)
Climate Change Conference (COP26). https://ec.europa.eu/commission/presscorner/detail/en/STATEMENT_21_5643. Accessed 7 Dec 2021
Troisi, O., D’Arco, M., Loia, F., Maione, G.: Big data management: the case of Mulino Bianco’s engagement platform for value co-creation. Int. J. Eng. Bus. Manag. 10, 1–8 (2018)
Gusmerotti, N.M., Testa, F., Corsini, F., Pretner, G., Iraldo, F.: Drivers and approaches to the circular economy in manufacturing firms. J. Clean. Prod. 230, 314–327 (2019)
Esposito, B., Sessa, M.R., Sica, D., Malandrino, O.: Exploring corporate social responsibility in the Italian wine sector through websites. TQM J. 33(7), 222–252 (2021)
Testa, F., Gusmerotti, N., Corsini, F., Bartoletti, E.: The role of consumer trade-offs in limiting the transition towards circular economy: The case of brand and plastic concern. Resour. Conserv. Recycl. 181(106262), 1–11 (2022)
Kazancoglu, I., Sagnak, M., Kumar Mangla, S., Kazancoglu, Y.: Circular economy and the policy: a framework for improving the corporate environmental management in supply chains. Bus. Strateg. Environ. 30(1), 590–608 (2021)
Jakhar, S.K., Mangla, S.K., Luthra, S., Kusi-Sarpong, S.: When stakeholder pressure drives the circular economy: measuring the mediating role of innovation capabilities. Manag. Decis. 57(4), 904–920 (2019)
Unal, E., Urbinati, A., Chiaroni, D.: Managerial practices for designing circular economy business models. J. Manuf. Technol. Manag. 30(3), 561–589 (2019)
Scarpellini, S., Marín-Vinuesa, L.M., Aranda-Usón, A., Portillo-Tarragona, P.: Dynamic capabilities and environmental accounting for the circular economy in businesses. Sustain. Account. Manag. Policy J. 11(7), 1129–1158 (2020)
Carroll, A.B.: Corporate social responsibility: perspectives on the CSR construct’s development and future. Bus. Soc. 60, 1258–1278 (2021)
Freeman, E.R.: Strategic Management: A Stakeholder Approach. Pitman Publishing Inc., Boston (1984)
Visvizi, A., Lytras, M.D., Damiani, E., Mathkour, H.: Policy making for smart cities: innovation and social inclusive economic growth for sustainability. J. Sci. Technol. Policy Manag. 9(2), 126–133 (2018)
Troisi, O., Grimaldi, M., Loia, F.: Redesigning business models for data-driven innovation: a three-layered framework. In: The International Research & Innovation Forum, pp. 421–435. Springer (2020)
Greenwood, M.: Stakeholder engagement: beyond the myth of corporate responsibility. J. Bus. Ethics 74, 315–327 (2007)
Bellucci, M., Manetti, G.: Facebook as a tool for supporting dialogic accounting? Evidence from large philanthropic foundations in the United States. Account. Audit. Account. J. 30(4), 874–905 (2017)
Bebbington, J., Brown, J., Frame, B.: Accounting technologies and sustainability assessment models. Ecol. Econ. 61(2), 224–236 (2007)
Esposito, B., Sessa, M. R., Sica, D., Malandrino, O.: Corporate social responsibility engagement through social media. Evidence from the University of Salerno. Adm. Sci. 11(4), 147 (2021)
Suchman, M.C.: Managing legitimacy: strategic and institutional approaches. Acad. Manag. Rev. 20, 571–610 (1995)
Mergel, I.: A framework for interpreting social media interactions in the public sector. Gov. Inf. Q. 30, 327–334 (2013)
Panagiotopoulos, P., Alinaghi, Z.B., Steven S.: Citizen–government collaboration on social media: The case of Twitter in the 2011 riots in England. Gov. Inf. Q. 31(3), 349–57 (2014)
Kim, K.S., Sei-Ching, J., Tien-I, T.: Individual differences in social media use for information seeking. J. Acad. Librariansh. 40(2), 171–178 (2014)
Reyes-Menendez, A.S., Josè, R., Cesar, A.A.: Understanding #WorldEnvironmentDay user opinions in Twitter: a topic-based sentiment analysis approach. Int. J. Environ. Res. Public Health 15(11), 2537 (2018)
Schroder, P.: Corporate social responsibility (CSR) communication via social media sites: Evidence from the German banking industry. Corp. Commun. Int. J. 26(3), 636–654 (2021)
Miles, M., Huberman, A.M.: Qualitative Data Analysis: An Expanded Sourcebook. SAGE, London (1994)
Krippendorff, K.: Validity in content analysis, in Mochmann, E. (Ed.), Computerstrategien für die kommunikationsanalyse, pp. 69–112. Campus, Frankfurt, Germany. http://repository.upenn.edu/asc_papers/291
Barnabè, F., Nazir, S.: Conceptualizing and enabling circular economy through integrated thinking. Corp. Soc. Responsib. Environ. Manag. 29, 448–468 (2021)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Esposito, B., Sica, D., Sessa, M.R., Malandrino, O. (2023). Circular Economy Engagement in the Agri-Food Industry During the Covid-19: Evidence from the Twitter Debate. In: Visvizi, A., Troisi, O., Grimaldi, M. (eds) Research and Innovation Forum 2022. RIIFORUM 2022. Springer Proceedings in Complexity. Springer, Cham. https://doi.org/10.1007/978-3-031-19560-0_47
Download citation
DOI: https://doi.org/10.1007/978-3-031-19560-0_47
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-19559-4
Online ISBN: 978-3-031-19560-0
eBook Packages: Computer ScienceComputer Science (R0)