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Understanding Users’ Perception of Cute Aesthetics in Mobile Interface Design

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HCI International 2022 – Late Breaking Posters (HCII 2022)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 1654))

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Abstract

Despite growing interest in interface designs for mobile applications, research on the use of cute aesthetics in mobile interface design has largely been unexplored. Hence, this research aims to fill this gap by studying perceptions of cute aesthetics in mobile interface designs. Here, cute aesthetics refer to the use of cute design elements and bright colors in the interface designs as they are deemed to be attractive and appealing. A total of 166 participants were recruited to participate in a study to evaluate three sets of cute aesthetic designs. Findings revealed that participants responded favorably toward cute aesthetics and suggest that cute aesthetics is a plausible approach to engaging online mobile users. This study contributes to a better understanding of the conceptualization of cute aesthetics to be used in mobile interface design for the masses.

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Author information

Authors and Affiliations

  1. Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, Singapore

    Chei Sian Lee, Dion Hoe-Lian Goh & Shu Fan

  2. School of Social Sciences, Nanyang Technological University, Singapore, Singapore

    Shermine Shimin Lau & Wei Yan Low

Authors
  1. Chei Sian Lee
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  2. Dion Hoe-Lian Goh
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  3. Shermine Shimin Lau
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  4. Wei Yan Low
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  5. Shu Fan
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Corresponding author

Correspondence to Chei Sian Lee .

Editor information

Editors and Affiliations

  1. University of Crete and Foundation for Research and Technology – Hellas (FORTH), Heraklion, Crete, Greece

    Constantine Stephanidis

  2. Foundation for Research and Technology Hellas (FORTH), Heraklion, Crete, Greece

    Margherita Antona

  3. Foundation for Research and Technology Hellas (FORTH), Heraklion, Crete, Greece

    Stavroula Ntoa

  4. University of Central Florida, Orlando, FL, USA

    Gavriel Salvendy

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Lee, C.S., Goh, D.HL., Lau, S.S., Low, W.Y., Fan, S. (2022). Understanding Users’ Perception of Cute Aesthetics in Mobile Interface Design. In: Stephanidis, C., Antona, M., Ntoa, S., Salvendy, G. (eds) HCI International 2022 – Late Breaking Posters. HCII 2022. Communications in Computer and Information Science, vol 1654. Springer, Cham. https://doi.org/10.1007/978-3-031-19679-9_21

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  • DOI: https://doi.org/10.1007/978-3-031-19679-9_21

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-19678-2

  • Online ISBN: 978-3-031-19679-9

  • eBook Packages: Computer ScienceComputer Science (R0)

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