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Smart Technologies in Tourist Destination Marketing: A Literature Review

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Advanced Research in Technologies, Information, Innovation and Sustainability (ARTIIS 2022)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 1676))

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Abstract

In the digital age in which we live, smart technologies are omnipresent no matter the industry we consider. The tourism sector challenged by constant technological and digital innovations and trying to reinvent itself after the pandemics is more than ever relying on smart technologies to improve the value for companies and tourists. With this reality as background the main objective of this work is to analyze the contribution of smart technologies in the marketing of tourist destinations. For that and using the Scopus database, a search was carried out in the most recent scientific literature concerning this matter, in which the articles were studied with the aim of obtaining the most updated theoretical contributions in this area. The results obtained will allow the marketing organizations of tourist destinations understand the importance of the application of intelligent technologies in the tourist attractiveness of their territories.

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Acknowledgments

This paper is financed by national funds provided by FCT- Foundation for Science and Technology through project Ref. UIDB/04470/2020 CITUR.

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Authors and Affiliations

  1. Instituto Politécnico de Bragança, Campus de Santa Apolónia, 5300-253, Bragança, Portugal

    Ângela Junqueiro, Ricardo Correia, Aida Carvalho & Carlos R. Cunha

  2. CiTUR Guarda - Centro de Investigação, Desenvolvimento e Inovação em Turismo, Instituto Politécnico de Bragança, Campus de Santa Apolónia, 5300-253, Bragança, Portugal

    Ricardo Correia & Aida Carvalho

  3. UNIAG and CeDRI, Instituto Politécnico de Bragança, Campus de Santa Apolónia, 5300-253, Bragança, Portugal

    Carlos R. Cunha

Authors
  1. Ângela Junqueiro
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  2. Ricardo Correia
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  3. Aida Carvalho
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  4. Carlos R. Cunha
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Corresponding author

Correspondence to Ricardo Correia .

Editor information

Editors and Affiliations

  1. Universidad Estatal Península de Santa, La Libertad, Ecuador

    Teresa Guarda

  2. University of Minho, Guimarães, Portugal

    Filipe Portela

  3. BITrum Research Group, Leon, Spain

    Maria Fernanda Augusto

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Junqueiro, Â., Correia, R., Carvalho, A., Cunha, C.R. (2022). Smart Technologies in Tourist Destination Marketing: A Literature Review. In: Guarda, T., Portela, F., Augusto, M.F. (eds) Advanced Research in Technologies, Information, Innovation and Sustainability. ARTIIS 2022. Communications in Computer and Information Science, vol 1676. Springer, Cham. https://doi.org/10.1007/978-3-031-20316-9_22

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  • DOI: https://doi.org/10.1007/978-3-031-20316-9_22

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-20315-2

  • Online ISBN: 978-3-031-20316-9

  • eBook Packages: Computer ScienceComputer Science (R0)

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