Skip to main content

Product Innovation Through A3 Problem-Solving: Improving the Design of a Commercial Beverage Dispenser

  • Conference paper
  • First Online:
HCI International 2022 – Late Breaking Papers: Ergonomics and Product Design (HCII 2022)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 13522))

Included in the following conference series:

  • 717 Accesses

Abstract

The purpose of this study is to demonstrate that A3 problem-solving is able to enable design innovation in product development. A company that developed a commercial beverage dispenser participated in this study. The R&D manager of the company demonstrated to the research team three key problems that caused a long weekly cleaning cycle (complained by most customers): (1) complicated cleaning and sanitizing procedures; (2) inefficient water circulation; (3) poor fridge organization. Progressive A3s were then produced by our research team to solve each individual problem systematically. The iterative process allowed the team to actively collaborate with the R&D manager on the purpose, the goals, and the strategies of each problem. Results of this study revealed that the implementation of A3 not only generated innovative designs for reducing the weekly cleaning time by 38%, but also kept product development knowledge in one place. Outcomes of this study provide implications on team collaboration and knowledge-driven design in product development.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 79.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 99.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Lee, H., Smith, K.G., Grimm, C.M.: The effect of new product radicality and scope on the extent and speed of innovation diffusion. J. Manag. 29(5), 753–768 (2003)

    Google Scholar 

  2. Urabe, K.: Innovation and the Japanese management system. Innovation and management international comparisons. Walter de Gruyter, Berlin (1988)

    Google Scholar 

  3. Kanagal, N.B.: Innovation and product innovation in marketing strategy (2015)

    Google Scholar 

  4. Popadiuk, S., Choo, C.W.: Innovation and knowledge creation: how are these concepts related? Int. J. Inf. Manage. 26(4), 302–312 (2006)

    Article  Google Scholar 

  5. Manseau, A.: Redefining innovation, in Building Tomorrow: Innovation in Construction and Engineering, pp. 43–55. Routledge, Abingdon (2019)

    Google Scholar 

  6. Dorst, K.: The core of ‘design thinking’and its application. Des. Stud. 32(6), 521–532 (2011)

    Article  Google Scholar 

  7. Li, M., et al.: An integrated TRIZ approach for technological process and product innovation. Proc. Inst. Mech. Eng. Part B: J. Eng. Manuf. 231(6), 1062–1077 (2017)

    Article  Google Scholar 

  8. Hua, Z., et al.: Integration TRIZ with problem-solving tools: a literature review from 1995 to 2006. Int. J. Bus. Innov. Res. 1(1–2), 111–128 (2006)

    Article  Google Scholar 

  9. Laursen, L.N., Haase, L.M.: The shortcomings of design thinking when compared to designerly thinking. Des. J. 22(6), 813–832 (2019)

    Google Scholar 

  10. Johansson-Sköldberg, U., Woodilla, J., Çetinkaya, M.: Design thinking: past, present and possible futures. Creat. Innov. Manag. 22(2), 121–146 (2013)

    Article  Google Scholar 

  11. Da Silva, R.H., Kaminski, P.C., Armellini, F.: Improving new product development innovation effectiveness by using problem solving tools during the conceptual development phase: integrating Design Thinking and TRIZ. Creat. Innov. Manag. 29(4), 685–700 (2020)

    Article  Google Scholar 

  12. Thurnes, C.M., et al.: TRIZ events increase innovative strength of lean product development processes. In: Research and Practice on the Theory of Inventive Problem Solving (TRIZ), pp. 187–206. Springer (2016). https://doi.org/10.1007/978-3-319-31782-3_11

    Chapter  Google Scholar 

  13. Mayda, M., Börklü, H.R.: An integration of TRIZ and the systematic approach of Pahl and Beitz for innovative conceptual design process. J. Braz. Soc. Mech. Sci. Eng. 36(4), 859–870 (2013). https://doi.org/10.1007/s40430-013-0106-y

    Article  Google Scholar 

  14. Kim, J., Wilemon, D.: An empirical investigation of complexity and its management in new product development. Technol. Anal. Strate. Manag. 21(4), 547–564 (2009)

    Article  Google Scholar 

  15. Saad, N.M., et al.: A3 thinking approach to support problem solving in lean product and process development. In: Concurrent Engineering Approaches for Sustainable Product Development in a Multi-Disciplinary Environment, pp. 871–882. Springer (2013). https://doi.org/10.1007/978-1-4471-4426-7_74

    Chapter  Google Scholar 

  16. Sobek II, D.K., Jimmerson, C.: A3 reports: Tool for organizational transformation. In: IIE Annual Conference. Proceedings. Institute of Industrial and Systems Engineers (IISE) (2006)

    Google Scholar 

  17. Bassuk, J.A., Washington, I.M.: The A3 problem solving report: a 10-step scientific method to execute performance improvements in an academic research vivarium. PLoS ONE 8(10), e76833 (2013)

    Article  Google Scholar 

  18. Atuahene-Gima, K., Wei, Y.: The vital role of problem-solving competence in new product success. J. Prod. Innov. Manag. 28(1), 81–98 (2011)

    Article  Google Scholar 

  19. Barnett, B.D., Clark, K.B.: Problem solving in product development: a model for the advanced materials industries. Int. J. Technol. Manag. 15(8), 805–820 (1998)

    Article  Google Scholar 

  20. Sun, H., Zhao, Y.: The empirical relationship between quality management and the speed of new product development. Total Qual. Manag. 21(4), 351–361 (2010)

    Article  Google Scholar 

  21. Liker, J.K., Morgan, J.M.: The Toyota way in services: the case of lean product development. Acad. Manag. Perspect. 20(2), 5–20 (2006)

    Article  Google Scholar 

  22. Sobek II, D.K., Smalley, A.: Understanding A3 Thinking: a Critical Component of Toyota's PDCA Management System. Productivity Press (2008)

    Google Scholar 

  23. Gidey, E., et al.: The plan-do-check-act cycle of value addition. Ind. Eng. Manag. 3(124), 2169–0316.1000124 (2014)

    Google Scholar 

  24. Kholif, A.M., et al.: Implementation of model for improvement (PDCA-cycle) in dairy laboratories. J. Food Saf. 38(3), e12451 (2018)

    Article  Google Scholar 

  25. Hong, Y., et al.: Continuous improvement on the rationality of prophylactic injectable PPIs usage by a clinical pharmacist-led guidance team at a Chinese tertiary teaching hospital. J. Int. Med. Res. 48(10), 0300060520954729 (2020)

    Article  Google Scholar 

  26. Loyd, N., Gholston, S.: Implementation of a plan-do-check-act pedagogy in industrial engineering education. Int. J. Eng. Educ. 32(3), 1260–1267 (2016)

    Google Scholar 

  27. Nguyen, V., et al.: Practical application of plan–do–check–act cycle for quality improvement of sustainable packaging: a case study. Appl. Sci. 10(18), 6332 (2020)

    Article  Google Scholar 

  28. Lodgaard, E., Aasland, K.E.: An examination of the application of plan-do-check-act cycle in product development. In: DS 68–10: Proceedings of the 18th International Conference on Engineering Design (ICED 11), Impacting Society through Engineering Design, vol. 10: Design Methods and Tools pt. 2, Lyngby/Copenhagen, Denmark, 15–19 August 2011 (2011)

    Google Scholar 

  29. Bartezzaghi, E., Corso, M., Verganti, R.: Continuous improvement and inter-project learning in new product development. Int. J. Technol. Manag. 14(1), 116–138 (1997)

    Article  Google Scholar 

  30. Rasmussen, S., Fritsch, J., Hansen, N.B.: A design archival approach to knowledge production in design research and practice. In Proceedings of the 31st Australian Conference on Human-Computer-Interaction (2019)

    Google Scholar 

  31. Mohd Saad, N., et al.: A3 thinking approach to support knowledge-driven design. Int. J. Adv. Manuf. Technol. 68(5–8), 1371–1386 (2013). https://doi.org/10.1007/s00170-013-4928-7

    Article  Google Scholar 

  32. Tortorella, G.L., Fries, C.E.: Application of focus groups and learning cycles on the A3 thinking methodology: the case of increasing machinery capacity at a steel plant. In: Proceedings of the 2015 International Conference on Operations Excellence and Service Engineering (2015)

    Google Scholar 

  33. Shook, J.: Managing to learn: using the A3 management process to solve problems, gain agreement, mentor and lead. Lean Enterprise Institute (2008)

    Google Scholar 

  34. Anderson, J.S., Morgan, J.N., Williams, S.K.: Using Toyota’s A3 thinking for analyzing MBA business cases. Decis. Sci. J. Innov. Educ. 9(2), 275–285 (2011)

    Article  Google Scholar 

  35. Flinchbaugh, J.: A3 problem solving: Applying lean thinking. Lean Learning Center, pp. 533–538 (2012)

    Google Scholar 

  36. Alshahran, B., Al-Ashaab, A., Mclaughlin, P.: The initial study of problem-solving in customer services in the airlines’ sector. Int. J. Econ. Manag. Syst. 2 (2017)

    Google Scholar 

  37. Lenort, R., et al.: A3 method as a powerful tool for searching and implementing green innovations in an industrial company transport. Procedia Eng. 192, 533–538 (2017)

    Article  Google Scholar 

  38. Rini, S.: Implementation of lean thinking through A3 report in plastic injection company. Int. J. Ind. Optim. 2(1), 63–68 (2021)

    Article  MathSciNet  Google Scholar 

  39. Parrish, K., Tommelein, I.D., Ballard, G.: Use of A3 reports to focus design and construction conversations. In: Construction Research Congress 2009: Building a Sustainable Future (2009)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Yu-Hsiu Hung .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2022 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Hung, YH., Liao, DW. (2022). Product Innovation Through A3 Problem-Solving: Improving the Design of a Commercial Beverage Dispenser. In: Duffy, V.G., Rau, PL.P. (eds) HCI International 2022 – Late Breaking Papers: Ergonomics and Product Design. HCII 2022. Lecture Notes in Computer Science, vol 13522. Springer, Cham. https://doi.org/10.1007/978-3-031-21704-3_27

Download citation

  • DOI: https://doi.org/10.1007/978-3-031-21704-3_27

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-21703-6

  • Online ISBN: 978-3-031-21704-3

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics