Research on Cultural Tourism Product Design in Bay Area Based on Lingnan Traditional Culture

Abstract

The highly developed economic level of the Guangdong-Hong Kong-Macao Greater Bay Area has led the vigorous development of cultural tourism industry, and various cultural tourism products have also emerged. As a common cultural gene, Lingnan traditional culture plays an important role in the development of cultural tourism industry in Bay Area and is the engine of building “Humanistic Bay Area”. In recent years, the cultural tourism product design industry in the Bay Area has made great progress, and the product types, product forms and industrial scale have been improved to a certain extent, but it is still in the preliminary stage. Many excellent traditional cultures have not been explored, and the needs of a new generation of young people have not been taken into account in product forms and product images. Teenagers are not only the main body to inherit and carry forward traditional culture, but also the key factor to build a “Humanistic Bay Area”. Therefore, on the one hand, this paper deeply explores Lingnan traditional culture and explores the methods of its inheritance and development. On the other hand, it conducts extensive research among young groups to understand the needs of young groups, so as to provide some reasonable suggestions for the design research and design application of cultural tourism products in the Bay Area.