Abstract
This paper aims to continue a reflection already started several years ago on the installation and development of digital literacy and advertising culture by the public. We intend to explore how online and offline media, platforms, and social networks have contributed and still contribute to the actualization of digital advertising literacy by producing and disseminating, in various ways, content informing about new forms of advertising, the advertising nature of some speeches and/or by giving a choice to refuse some forms of advertising. At the same time, our results lead us to note, despite legislation, the capacity to reinvent itself and to persist of advertising systems as problematic as dark patterns.
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Berthelot-Guiet, K. (2022). Hints of Advertising Digital Literacy: Fragments of Media Discourses. In: Meiselwitz, G., et al. HCI International 2022 - Late Breaking Papers. Interaction in New Media, Learning and Games. HCII 2022. Lecture Notes in Computer Science, vol 13517. Springer, Cham. https://doi.org/10.1007/978-3-031-22131-6_1
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