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Social Media Marketing for Educational Purposes: Goals, Objectives and Content of the Training Course

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Internet of Things, Smart Spaces, and Next Generation Networks and Systems (NEW2AN 2022)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 13772))

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Abstract

In the context of the coronavirus pandemic, the professional activity of each educator has changed towards the use of Internet resources, namely social media. The article describes the goals, objectives and content of the training course for advanced training system for academic staff of Higher Educational of the Republic of Uzbekistan which revealed the specifics of using strategies and tools of Social Media Marketing (SMM) for educational purposes. Based on answers of the online survey of 105 academic staff who have completed advanced training in the use of SMM for educational purposes, the effectiveness of the “Educational SMM” training course was shown.

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Author information

Authors and Affiliations

  1. Tashkent State University of Economics, Tashkent, Uzbekistan

    Bahodir Zaripov & Sanjar Mirzaliev

  2. Tashkent University of Information Technologies, Tashkent, Uzbekistan

    Feruza Zakirova

Authors
  1. Bahodir Zaripov
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  2. Feruza Zakirova
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  3. Sanjar Mirzaliev
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Corresponding author

Correspondence to Bahodir Zaripov .

Editor information

Editors and Affiliations

  1. Tampere University, Tampere, Finland

    Yevgeni Koucheryavy

  2. Tashkent State University of Economics, Tashkent, Uzbekistan

    Ahmed Aziz

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Zaripov, B., Zakirova, F., Mirzaliev, S. (2023). Social Media Marketing for Educational Purposes: Goals, Objectives and Content of the Training Course. In: Koucheryavy, Y., Aziz, A. (eds) Internet of Things, Smart Spaces, and Next Generation Networks and Systems. NEW2AN 2022. Lecture Notes in Computer Science, vol 13772. Springer, Cham. https://doi.org/10.1007/978-3-031-30258-9_34

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  • DOI: https://doi.org/10.1007/978-3-031-30258-9_34

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-30257-2

  • Online ISBN: 978-3-031-30258-9

  • eBook Packages: Computer ScienceComputer Science (R0)

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