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Digital Marketing and Smart Technology Marketing Systems as the Future of Metaverse

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Internet of Things, Smart Spaces, and Next Generation Networks and Systems (NEW2AN 2022)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 13772))

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Abstract

In this article the conventional view of the role of technology in digital marketing systems is scrutinized through the development of the smart-tech perspective of marketing systems. The current research outlines a) three processes of system matrix (tech-environmentalization, technological dissimulation, and tech-temporal distortion), b) four processes of system value utilization (co-construction of digital circuits and hyperreality journeys, switching between multiple realities and digital participation, alter-digitalization and digitally extended institutions, and tech-agentification), and c) four processes of system value generation (orchestrating value creation in response to the system-wide demand, systems parallelization, systeming transition via technology, and branding as the construction of virtual smart ecosystems) as some of the key trends that will shape marketing systems of future.

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Authors and Affiliations

  1. Department of Marketing, Tashkent University of Economics, Tashkent, 100066, Uzbekistan

    Abdulaziz Aliev

  2. School of Marketing and International Business, Victoria University of Wellington, Wellington, 6140, New Zealand

    Djavlonbek Kadirov

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  1. Abdulaziz Aliev
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  2. Djavlonbek Kadirov
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Correspondence to Abdulaziz Aliev .

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Editors and Affiliations

  1. Tampere University, Tampere, Finland

    Yevgeni Koucheryavy

  2. Tashkent State University of Economics, Tashkent, Uzbekistan

    Ahmed Aziz

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Aliev, A., Kadirov, D. (2023). Digital Marketing and Smart Technology Marketing Systems as the Future of Metaverse. In: Koucheryavy, Y., Aziz, A. (eds) Internet of Things, Smart Spaces, and Next Generation Networks and Systems. NEW2AN 2022. Lecture Notes in Computer Science, vol 13772. Springer, Cham. https://doi.org/10.1007/978-3-031-30258-9_35

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  • DOI: https://doi.org/10.1007/978-3-031-30258-9_35

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