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Tailoring Persuasive Health Messages to the Predominant Ego State of Patients

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Persuasive Technology (PERSUASIVE 2023)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 13832))

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Abstract

Lack of patient engagement has long been a problem in healthcare for chronic disease management. We report a study that explored the feasibility of applying Transactional Analysis theory to tailor health messages to the patient’s predominant ego state, assuming that messages with a complementary communication approach will be better comprehended and efficacious in triggering the targeted health behaviours. These personalized health messages were constructed by field experts in co-creation workshops and tested by chronic disease patients with various predominant ego states via interviews and a survey. Our experiment did not support the hypothesized superiority of complementary communication but revealed a general patient preference for supportive and professional communication styles. Future studies should explore the long-term efficacy of complementary communication considering also situational and cultural factors.

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Acknowledgments

The research leading to these results has received funding from the Zhejiang University-Philips-Eindhoven University of Technology Brain Bridge Program sponsored by Philips Research.

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Authors and Affiliations

  1. Philips Research, Shanghai, China

    Xinying Zhao, Mengzhe Tao & Bin Yin

  2. Eindhoven University of Technology, Eindhoven, The Netherlands

    Xinying Zhao & Panos Markopoulos

  3. Philips Design, Shanghai, China

    Yingting Chen

Authors
  1. Xinying Zhao
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  2. Mengzhe Tao
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  3. Yingting Chen
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  4. Bin Yin
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  5. Panos Markopoulos
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Corresponding author

Correspondence to Xinying Zhao .

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Editors and Affiliations

  1. University of Salzburg, Salzburg, Austria

    Alexander Meschtscherjakov

  2. Eindhoven University of Technology, Eindhoven, The Netherlands

    Cees Midden

  3. Eindhoven University of Technology, Eindhoven, The Netherlands

    Jaap Ham

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Zhao, X., Tao, M., Chen, Y., Yin, B., Markopoulos, P. (2023). Tailoring Persuasive Health Messages to the Predominant Ego State of Patients. In: Meschtscherjakov, A., Midden, C., Ham, J. (eds) Persuasive Technology. PERSUASIVE 2023. Lecture Notes in Computer Science, vol 13832. Springer, Cham. https://doi.org/10.1007/978-3-031-30933-5_15

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  • DOI: https://doi.org/10.1007/978-3-031-30933-5_15

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  • Publisher Name: Springer, Cham

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