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Communication Through Innovative Technologies to Increase Awareness of the Company’s Brand

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Sustainable Energy for Smart Cities (SESC 2022)

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Abstract

A business that wants to succeed in today’s rapidly changing market must realize the importance of its customers and adapt its business activities to them. The customer must feel that he is an important part of the company and that his requirements, opinions and attitudes matter. Only in this way can the company gain its consumers’ favour, trust and loyalty. Innovative technologies represent the future within the company’s marketing strategy, in which entrepreneurs focus not only on the needs of the company but also on the demands of the consumer and try to interact with their customers. Through information technology, which the company implements in its company, it can get closer to its customers and thereby satisfy their subjective and objective needs. The main goal of the submitted paper is to research the possibility of developing a business entity through innovative technologies, to examine and define the relationships between the past and current state of the business and the slow development of a new marketing strategy related to the implementation of information technologies in the business environment. Deciding to introduce modern information technologies into the company’s strategy means improving communication with customers, adapting business activities and final services provided to consumer requirements and specifications.

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Author information

Authors and Affiliations

  1. Faculty of Mining, Ecology, Process Control and Geotechnologies, Institute of Earth Resources, Technical University of Košice, Letná 9, 042 00, Košice, Slovak Republic

    Annamária Behúnová

  2. Faculty of Manufacturing Technologies With a Seat in Prešov, Department of Industrial Engineering and Informatics, The Technical University of Košice, Bayerova 1, 080 01, Prešov, Slovak Republic

    Lucia Knapčíková

Authors
  1. Annamária Behúnová
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  2. Lucia Knapčíková
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Corresponding author

Correspondence to Annamária Behúnová .

Editor information

Editors and Affiliations

  1. University of Minho, Guimaraes, Portugal

    João L. Afonso

  2. University of Minho, Guimaraes, Portugal

    Vitor Monteiro

  3. University of Minho, Guimaraes, Portugal

    José Gabriel Pinto

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© 2023 ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering

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Behúnová, A., Knapčíková, L. (2023). Communication Through Innovative Technologies to Increase Awareness of the Company’s Brand. In: Afonso, J.L., Monteiro, V., Pinto, J.G. (eds) Sustainable Energy for Smart Cities. SESC 2022. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 502. Springer, Cham. https://doi.org/10.1007/978-3-031-33979-0_4

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  • DOI: https://doi.org/10.1007/978-3-031-33979-0_4

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-33978-3

  • Online ISBN: 978-3-031-33979-0

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