Design of Customized Cultural and Creative Service System of Shanghai School Painting

Abstract

Cultural and creative products are important carriers to convey the spirit of regional culture and inherit the urban context. This paper aims to explore the application of regional cultural genes in the design of cultural and creative products, so as to solve the problems of long design cycle, aging product lines, and aesthetic disconnection with contemporary youth consumer groups in the cultural and creative market. Taking Shanghai school painting as an example, an integrated cultural and creative customized service system jointly created by consumers, designers and manufacturers was built by integrating the existing resources of the cultural and creative industry; A Shanghai school painting style material library was constructed with the style transfer technique, which can shorten the design cycle and reduce the customization difficulty while retaining the cultural value of products, so as to meet the needs of consumers; The design of the overall service architecture of customization applet can reduce the innovation cost, expand the sales channel and meet the needs of interested parties.