Abstract
E-commerce can facilitate destination and facility selection for tourism purposes. To effectively harness its full potential, it is imperative to ascertain the relationship between the characteristics of hospitality facilities and user personality to adequately propose appropriate travel plan to consumers. In this study, we analyzed this relationship using substantial number of reviews on Airbnb from an open data that includes unconstructive text data and constructive numerical data on hospitality facilities. To estimate the personalities of reviewers from the reviews, IBM personality insight was employed. We conducted graphical lasso correlation analysis to reveal the relationship among quantified variables using the aforementioned methods. Consequently, we obtained some correlative combination of facility and personality characteristics. For examples, users who have high openness score prefer New Orleans rather than Las Vegas and Miami. These findings can be further explained using the big five personality traits qualitatively.
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Takahashi, N., Hamada, Y., Shoji, H. (2023). An Analysis of Travelers’ Personalities and Accommodations Ratings Using Open Datasets. In: Rauterberg, M. (eds) Culture and Computing. HCII 2023. Lecture Notes in Computer Science, vol 14035. Springer, Cham. https://doi.org/10.1007/978-3-031-34732-0_33
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DOI: https://doi.org/10.1007/978-3-031-34732-0_33
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