Abstract
This study examines the challenges faced by construction companies in their digital transformation, specifically custom home builders. Despite the widespread use of the term, many companies have yet to fully embrace the value of digital technologies and environments in changing their customer relationships and the value they provide. The purpose of the study is to identify the value structural elements of daily life and develop methods to express these values through digitalization. The research methodology used qualitative analysis and agile prototyping to develop a two-dimensional frame to express the value structure. The results showed that the lifestyle-specific value changed depending on the relationship between different categories and that the frame could fit and compare data from the analysis sample. However, challenges remain in terms of understanding and comparing many types and values of lifestyles, and the study aims to further develop the visualization of the frame to promote change in corporate digital transformation.
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Tomita, A., Kasamatsu, K., Ainoya, T., Yagi, K. (2023). Research on New Design Methods for Corporate Value Provision in a DX (Digital Transformation) Society. In: Mori, H., Asahi, Y. (eds) Human Interface and the Management of Information. HCII 2023. Lecture Notes in Computer Science, vol 14015. Springer, Cham. https://doi.org/10.1007/978-3-031-35132-7_23
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DOI: https://doi.org/10.1007/978-3-031-35132-7_23
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