Abstract
This paper explores digital privacy and its related concept of personal data economy as perceived by consumers. Online personal data sharing, data protection, and ethics are investigated, and a survey was designed and conducted to gather opinions, primarily from university students, on the aforementioned topics. Research findings re-reinforce the significance of the General Data Protection Regulation (GDPR) towards data protection but also urge that further regulation and transparency are required. Digital privacy education should become part of security awareness initiatives, aiming to cultivate an ecosystem among all involved parties (consumers\users, businesses, governments, third parties, etc.) to share, manage, and store personal data in a responsible, lawful, and ethical manner.
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Acknowledgment
We appreciate the University of Nicosia support throughout this research effort. We particularly extend our gratitude to the students who completed the survey. Without them, this research wouldn’t have been possible.
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Zambas, M., Illarionova, A., Christou, N., Dionysiou, I. (2023). Exploring User Attitude Towards Personal Data Privacy and Data Privacy Economy. In: Daimi, K., Al Sadoon, A. (eds) Proceedings of the Second International Conference on Innovations in Computing Research (ICR’23). Lecture Notes in Networks and Systems, vol 721. Springer, Cham. https://doi.org/10.1007/978-3-031-35308-6_20
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DOI: https://doi.org/10.1007/978-3-031-35308-6_20
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