Integrate Gamification into Questionnaire Design

Abstract

Self-report questionnaire is usually used to explore people’s feelings, attitudes, or perspectives. However, some potential problems of self-report questionnaire are indicated, such as participants’ careless responding, insufficient effort responding, and a lack of motivation to participate. In order to improve the motivation of responding the questionnaire, previous studies integrated gamification into the questionnaire design by creating a novel questionnaire items or scales. But, less of them discussed the situation without changing the questionnaire items or scales. Under the situation, we investigated the influence of gamification on the survey results and intrinsic motivation for responding the questionnaire. The study took the Big Five Personality Test IPIP 50 as an example to gamify and investigated 38 participants to understand the difference between the results from original and gamification versions. The results of the five personality traits from the two versions reveal highly positive correlations; moreover, compare with original version, gamification version enhances the interest/enjoyment, perceived competence, and perceived choice in intrinsic motivation, but decreases the pressure/tension. In summary, the gamification version does not obviously change the survey results and improves the intrinsic motivation. As a result, integrating gamification into questionnaire design without changing the questionnaire items or scales may be a potential approach to improve the application of gamification in questionnaire design.