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Does the Type of Font Face Induce the Selection?

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Human-Computer Interaction (HCII 2023)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 14012))

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Abstract

When people buy products, they are influenced by various factors. For example, it has been reported that both fonts and pop-outs affect product selection. Here, we focused on the Goldilocks effect whereby people tend to choose the middle option in three-tier choices. We applied this effect to the font-face of the options’ name and conducted an experiment on crowdsourcing based on the hypothesis that when three different fonts are presented on the impression axis, the font with the middle impression is more likely to be chosen. The results showed that a fusion font in the middle of the impression axis was not selected. However, in the selection of ramen flavor, we found that people were influenced by the font face. On the other hand, it was found that people tend to select the choice in the center on a PC and the choice on the right on a smartphone.

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Acknowledgment

This work was partly supported by JSPS KAKENHI Grant Number JP22K12135.

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Authors and Affiliations

  1. Meiji University, Nakano 4-21-1, Nakano-ku, Tokyo, Japan

    Riho Ueki, Kouta Yokoyama & Satoshi Nakamura

Authors
  1. Riho Ueki
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  2. Kouta Yokoyama
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  3. Satoshi Nakamura
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Corresponding author

Correspondence to Riho Ueki .

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Editors and Affiliations

  1. The Open University of Japan, Chiba, Japan

    Masaaki Kurosu

  2. Hosei University, Tokyo, Japan

    Ayako Hashizume

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Ueki, R., Yokoyama, K., Nakamura, S. (2023). Does the Type of Font Face Induce the Selection?. In: Kurosu, M., Hashizume, A. (eds) Human-Computer Interaction. HCII 2023. Lecture Notes in Computer Science, vol 14012. Springer, Cham. https://doi.org/10.1007/978-3-031-35599-8_33

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  • DOI: https://doi.org/10.1007/978-3-031-35599-8_33

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-35598-1

  • Online ISBN: 978-3-031-35599-8

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