Abstract
Chatbots play a central role in modern software systems regarding customer services. They have the potential of applicability for different purposes. A key open research challenge is how humanizing and evaluating chatbots during their development. Humanized chatbots carry out a fluid and pleasant conversation with the user, demonstrating empathy and personality. In this article, we aim to study and develop an evaluation method that indicates the level of humanization of a chatbot under analysis. Our framework comprises two objectives and questionnaires, which are applied to establish an assessment adaptable to the different objectives of using chatbots (commercial or therapeutic, for example). We combine these questionnaires to generate evaluation metrics, which provide a humanization score for the evaluated software. Our method helps designers identify specific factors that affect users’ experience interacting with chatbots. We carry out a case study on the application of our framework and reveal the main findings about its applicability.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
The author of this article acted as a monitor in the course by assisting in applying the proposed methodology.
References
Adam, M., Wessel, M., Benlian, A., et al.: AI-based chatbots in customer service and their effects on user compliance. Electron. Mark. 9(2), 204 (2020)
Adamopoulou, E., Moussiades, L.: An overview of chatbot technology. In: Maglogiannis, I., Iliadis, L., Pimenidis, E. (eds.) AIAI 2020. IAICT, vol. 584, pp. 373–383. Springer, Cham (2020). https://doi.org/10.1007/978-3-030-49186-4_31
Alzorba, S., Günther, C., Popovici, N., Tammer, C.: A new algorithm for solving planar multiobjective location problems involving the Manhattan norm. Eur. J. Oper. Res. 258(1), 35–46 (2017)
Balaji, D.: Assessing user satisfaction with information chatbots: a preliminary investigation. Master’s thesis, University of Twente (2019)
Bansal, H., Khan, R.: A review paper on human computer interaction. Int. J. Adv. Res. Comput. Sci. Softw. Eng. 8, 53–56 (2018)
Croasmun, J.T., Ostrom, L.: Using likert-type scales in the social sciences. J. Adult Educ. 40(1), 19–22 (2011)
Edmondson, D.: Likert scales: a history. In: Proceedings of the Conference on Historical Analysis and Research in Marketing, vol. 12, pp. 127–133 (2005)
Følstad, A., Brandtzaeg, P.B.: Users’ experiences with chatbots: findings from a questionnaire study. Quality User Exper. 5(1), 1–14 (2020). https://doi.org/10.1007/s41233-020-00033-2
Gelici, A.A.: Change in digital business: chatbots and their significance on online purchasing, B. S. thesis, University of Twente (2020)
Go, E., Sundar, S.S.: Humanizing chatbots: the effects of visual, identity and conversational cues on humanness perceptions. Comput. Hum. Behav. 97, 304–316 (2019)
Haslam, N., Loughnan, S., Holland, E.: The psychology of humanness. Objectification and (de) Humanization, pp. 25–51 (2013)
Joshi, A., Kale, S., Chandel, S., Pal, D.K.: Likert scale: explored and explained. British J. Appl. Sci. Technol. 7(4), 396 (2015)
Kar, R., Haldar, R.: Applying chatbots to the internet of things: opportunities and architectural elements. arXiv preprint arXiv:1611.03799 (2016)
Khanna, A., Pandey, B., Vashishta, K., Kalia, K., Pradeepkumar, B., Das, T.: A study of today’s A.I. through chatbots and rediscovery of machine intelligence. Int. J. u- e-Serv. Sci. Technol. 8(7), 277–284 (2015)
Kříž, J.: Chatbot for laundry and dry cleaning service. Masaryk University (2017)
McLeod, S.: Likert scale. https://www.simplypsychology.org/ (2014)
Mills, G.E., Gay, L.R.: Educational research: competencies for analysis and applications. ERIC (2019)
Nadkarni, P.M., Ohno-Machado, L., Chapman, W.W.: Natural language processing: an introduction. J. Am. Med. Inform. Assoc. 18(5), 544–551 (2011)
Park, K.: Preventive and social medicine (2013)
Paschoal, L.N., Nogueira, L.L., Chicon, P.M.M.: Agentes conversacionais pedagógicos: Uma discussão inicial sobre conceitos, estratégias de desenvolvimento e oportunidades de pesquisa. Digitalização da Educação: Desafios e Estratégias para a Educação da Geração Conectada, p. 23 (2020)
Pasquali, L.: Psychometrics. Rev. Esc. Enferm. U.S.P. 43, 992–999 (2009)
Peras, D.: Chatbot evaluation metrics. Economic and Social Development: book of Proceedings, pp. 89–97 (2018)
Ravinder, E.B., Saraswathi, D.A.: Literature review of cronbachalphacoefficient (a) and mcdonald’s omega coefficient (\(\omega \)). Eur. J. Molecular Clin. Med. 7(6), 2943–2949 (2020)
Revelle, W.: Hierarchical cluster analysis and the internal structure of tests. Multivar. Behav. Res. 14(1), 57–74 (1979)
Viriato, P.J.d.S., Souza, R.R.d., Villas, L.A., dos Reis, J.C.: Revealing chatbot humanization impact factors. In: HCI International 2023: 25th International Conference on Human-Computer Interaction. Computer and Information Science (CCIS), Springer, Copenhagen, Denmark (2023)
Zinbarg, R.E., Revelle, W., Yovel, I., Li, W.: Cronbach’s \(\alpha \), revelle’s \(\beta \), and mcdonald’s \(\omega \) h: Their relations with each other and two alternative conceptualizations of reliability. psychometrika 70(1), 123–133 (2005)
Acknowledgments
We thank the partnership between the University of Campinas and the CI &T company and its financial support. We also thank the undergraduate students who participated in the evaluations conducted in this study.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
dos Santos Viriato, P.J., Roque de Souza, R., Villas, L.A., dos Reis, J.C. (2023). A Framework for Humanization Evaluation in Chatbots. In: Kurosu, M., Hashizume, A. (eds) Human-Computer Interaction. HCII 2023. Lecture Notes in Computer Science, vol 14013. Springer, Cham. https://doi.org/10.1007/978-3-031-35602-5_23
Download citation
DOI: https://doi.org/10.1007/978-3-031-35602-5_23
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-35601-8
Online ISBN: 978-3-031-35602-5
eBook Packages: Computer ScienceComputer Science (R0)