Abstract
In the context of design-driven innovation and the digital era, users have more and more say in the process of enterprise product design and development, and it has become a trend for users to participate in enterprise Co-design workshops by online means. This paper discusses the possibility of holding online collaborative design workshop, and attempts to create a good online Co-design workshop experience for non-design professional users, so as to achieve sustainable value co-creation between users and enterprises. By combing the related literature of Co-design and customer engagement theory, combining their common characteristics and utilizing the key advantages of online, the basic model of user participation in online Co-design workshop under ideal condition is constructed. According to the Octalysis, dismantle and analyze the problems of different stages of online collaborative design workshop, optimize the tools involved in the process of workshop by exerting the role of driving force, and provide new ideas and solutions for users to participate in Co-design workshops. Discussing the online collaborative design workshop from the perspective of customer integration theory can fully consider and enhance the user’s sense of experience and input, deepen the user’s understanding of products and services, and strengthen the connection and interaction between enterprises and users.
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Wang, M., Ding, X., Liu, S. (2023). How to Involve Users in Online Co-design Workshops? A Participation Method Based on the Customer Engagement Theory. In: Marcus, A., Rosenzweig, E., Soares, M.M. (eds) Design, User Experience, and Usability. HCII 2023. Lecture Notes in Computer Science, vol 14030. Springer, Cham. https://doi.org/10.1007/978-3-031-35699-5_26
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DOI: https://doi.org/10.1007/978-3-031-35699-5_26
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