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Usability Study on the User Interface Design of Ride-hailing Applications

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Design, User Experience, and Usability (HCII 2023)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 14032))

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Abstract

It is increasingly common for modern people to use Ride-Hailing services. The Ride-Hailing platform needs to design applications (Apps) that meet users’ needs in a limited display area. Providing an excellent interactive experience is the goal of the Ride-Hailing service platform's continuous efforts. This study selected three representative ride-hailing service platforms, i.e., Uber, Lyft, and Gojek, and designed five operational tasks according to the commonly used functions of users, namely setting the destination, modifying personnel information, setting payment methods, finding past ride records, and adjusting setting parameters. This study adopted MODAO to make the experiment model, and the experimental equipment is iPhone X. This study invited 30 participants for the experiment via convenience sampling method. Except for finding the past ride records, the operation tasks’ results significantly differed from other tasks. There was no significant difference in the System Usability Scale (SUS) results. Uber is 66.75, Lyft is 60.25, and Gojek is 62.75. Combining post-experiment interviews, observation methods, and quantitative results, the following results are drawn:

  1. (1)

    If the Ride-Hailing Apps page area is over the device display zone, this page has to add “Signifiers” for users to help them understand all page information.

  2. (2)

    Pages and information settings unrelated to Ride-Hailing Apps can be integrated into a single modular tab or a module tab with the collapsible panel.

  3. (3)

    The Ride-Hailing Apps should supply switch models without advertisement. In this model, users can directly interact with the Ride-Hailing Apps and receive no bother.

  4. (4)

    Frequently used functions should be set on the main page or sub-page. The extended advertising page and food delivery service page can be used as an App or an independent interface so that users can quickly identify the page and service items they are using, avoid operational errors, and generate misunderstandings.

  5. (5)

    Select an avatar or personnel display zone that can modify or update photos and personnel information in the personnel setting option. The Apps do not need to set the next layer for this operation.

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Author information

Authors and Affiliations

  1. Department of Design, National Taiwan University of Science and Technology, No.43, Keelung Rd., Sec. 4, Da’an Dist, Taipei City, 106335, Taiwan

    Yi-Hung Hsu & Chien-Hsiung Chen

Authors
  1. Yi-Hung Hsu
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  2. Chien-Hsiung Chen
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Editor information

Editors and Affiliations

  1. Aaron Marcus and Associates, Berkeley, CA, USA

    Aaron Marcus

  2. World Usability Day and Bubble Mountain Consulting, Newton Center, MA, USA

    Elizabeth Rosenzweig

  3. Southern University of Science and Technology – SUSTech, Shenzhen, China

    Marcelo M. Soares

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© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG

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Hsu, YH., Chen, CH. (2023). Usability Study on the User Interface Design of Ride-hailing Applications. In: Marcus, A., Rosenzweig, E., Soares, M.M. (eds) Design, User Experience, and Usability. HCII 2023. Lecture Notes in Computer Science, vol 14032. Springer, Cham. https://doi.org/10.1007/978-3-031-35702-2_15

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  • DOI: https://doi.org/10.1007/978-3-031-35702-2_15

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-35701-5

  • Online ISBN: 978-3-031-35702-2

  • eBook Packages: Computer ScienceComputer Science (R0)

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