Abstract
This paper focuses on services with unique information expressions that differ from existing content services against the background of distributing a large amount of video content and differentiating them from similar services in the market, as well as the impact of differences in information expressions on user recognition and user load. In this study, research was conducted on mobile applications of existing over-the-top (OTT) services. First, we investigated the user’s operational process in OTT services and found that visual and cognitive aspects of thumbnails were responsible for actions taken. Next, to clarify the influence of thumbnails on cognition and load in information representation, we conducted an experiment using a sample of thumbnails broken down into their constituent elements. The results showed that thumbnails could alter the impression made on users by focusing on the combination and arrangement of the elements. We also confirmed the influences of user gender, preferences, and differences in experience on genre judgment. In OTT services, changing thumbnail components according to user characteristics may induce interest and attention, leading to continued use of the service.
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Uwajima, Y., Yang, W. (2023). Relation Between Different UI Information Representation Methods and User Cognition. In: Marcus, A., Rosenzweig, E., Soares, M.M. (eds) Design, User Experience, and Usability. HCII 2023. Lecture Notes in Computer Science, vol 14032. Springer, Cham. https://doi.org/10.1007/978-3-031-35702-2_27
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DOI: https://doi.org/10.1007/978-3-031-35702-2_27
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