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The Impact of Technology Affordance of Short Videos on Users’ Health Information Acceptance: A Study Based on Chinese Short Video Users

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Design, User Experience, and Usability (HCII 2023)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 14034))

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Abstract

Health communication, as an independent field under communication science, has now gained a huge attention from the society, especially after the COVID-19 pandemic in 2019. On the one hand, human society attaches more and more importance to health, and health information plays an important role in improving people’s wellness. On the other hand, with the development of media technology, the channels for health information communication have been constantly broadened. Short videos, as one of the major forms of new media, have been used to disseminate health information. Then, whether the media technology of short videos has an impact on users’ experience became the concern of this study. More specifically, this study investigated the correlation between the technological affordances of short videos and the acceptance of health information by Chinese users.

This study adopted a quantitative approach. Through data analysis and structural equation modeling, this study found a positively correlation between technology affordances of short videos and users’ experience of health information acceptance. Specifically, the association, visibility, and editability of short videos’ technology affordances positively influence users’ perceived ease of use and perceived usefulness of health information, and further positively affect users’ continuous watching intention of health short videos. Based on these findings, this study suggested more targeted recommendations from a practical perspective.

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Funding

This Study Was Supported by the High-Level Talent Research Project of Xiamen University of Technology (YSK22019R).

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Authors and Affiliations

  1. School of Film Television and Communication, Xiamen University of Technology, Xiamen, Fujian, China

    Wu Wei

  2. School of Management, Ming Chuan University, Taipei, Taiwan

    Yunjie Chen

Authors
  1. Wu Wei
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  2. Yunjie Chen
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Correspondence to Yunjie Chen .

Editor information

Editors and Affiliations

  1. Aaron Marcus and Associates, Berkeley, CA, USA

    Aaron Marcus

  2. World Usability Day and Bubble Mountain Consulting, Newton Center, MA, USA

    Elizabeth Rosenzweig

  3. Southern University of Science and Technology – SUSTech, Shenzhen, China

    Marcelo M. Soares

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Wei, W., Chen, Y. (2023). The Impact of Technology Affordance of Short Videos on Users’ Health Information Acceptance: A Study Based on Chinese Short Video Users. In: Marcus, A., Rosenzweig, E., Soares, M.M. (eds) Design, User Experience, and Usability. HCII 2023. Lecture Notes in Computer Science, vol 14034. Springer, Cham. https://doi.org/10.1007/978-3-031-35705-3_34

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  • DOI: https://doi.org/10.1007/978-3-031-35705-3_34

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-35704-6

  • Online ISBN: 978-3-031-35705-3

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