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Behavior of Current Consumers of Nintendo Video Game Consoles

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Social Computing and Social Media (HCII 2023)

Abstract

The gaming industry is part of a niche market of consumers who invest their time and money in interactive audiovisual experiences that are based on platforms, such as computers, arcade machines, consoles, and mobile devices. The research creates a questionnaire that includes questions about demographic information, user behavior, and theoretical constructs proposed by the TCT model, reaching 253 people. SPSS Statistics v.28 was employed to assess the reliability of each construct through Cronbach’s alpha. Subsequently, a structural equation analysis was conducted using SPSS Amos v.28. The results confirm that the intention to continue using Nintendo Switch is explained by Attitude (b = 0.441) and Perceived Usefulness (0.288). In turn, Confirmation and Subjective Norm are not significant for Intention to Use, which is explained by the fact that in an early technology adaptation stage, the concept of social pressure and fulfillment of expectations may be relevant, but not in a stage at which users have already assimilated the use of a technology (Weng et al., 2017). Likewise, Attitude is explained by Expectation Confirmation, Perceived Usefulness of the console and the opinion of people important to the user in the form of Subjective Norm. In summary, if the consoles meet user expectations (confirmation), and an interface that is easy to use (perceived ease of use) and socially attractive (subjective norms), the probability that users will continue to use the console will increase, since that the user’s attitude towards the console and the perceived usefulness it generates will experience a positive impact.

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Correspondence to Cristobal Fernandez-Robin .

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Fernandez-Robin, C., Yañez, D., Müller, M.I., McCoy, S. (2023). Behavior of Current Consumers of Nintendo Video Game Consoles. In: Coman, A., Vasilache, S. (eds) Social Computing and Social Media. HCII 2023. Lecture Notes in Computer Science, vol 14025. Springer, Cham. https://doi.org/10.1007/978-3-031-35915-6_35

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  • DOI: https://doi.org/10.1007/978-3-031-35915-6_35

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-35914-9

  • Online ISBN: 978-3-031-35915-6

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