Research on Usability Design of Leisure Agriculture APP Interface Based on Kano-QFD

Abstract

By mining the needs of land renting and land transfer groups, analyzing the correlation between user needs and functional requirements, obtaining the absolute weight of functional requirements, designing a leisure agriculture app that meets user needs and has a good user experience, and improves rural land use. Utilization rate and operational efficiency help rural revitalization and development. Based on the Kano model, through questionnaires and user interviews, determine the demand elements of the land transaction crowd, draw a user experience journey map, and establish a demand framework to prioritize functions. Through the quality function deployment theory (QFD), the mapping relationship between user needs and functional characteristics is established, and the QFD quality house is established. Design the information framework, interactive prototype, interface vision, and operation experience of the leisure agriculture APP, and verify the feasibility of the model and design practice with the SUS scale. The comprehensive application of the Kano-QFD model establishes a demand framework for leisure agriculture APP with high accuracy and objectivity and proposes a reasonable and usable innovative design scheme, which provides direction and reference for solving similar design problems. Taking the design of the leisure agriculture APP as an example, the effectiveness of the integration of Kano and QFD is verified, and an optimization idea is provided for the design of the leisure agriculture APP.