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Constructing Cultural Branding for Sustainability: A Case Study of Designing ‘Traditional Circular’ into ‘Modern Product’

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Cross-Cultural Design (HCII 2023)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 14022))

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Abstract

The fusion of creativity and cultural elements is one of the topics that researchers have discussed for a long time. In addition to being able to integrate with innovation, the cultural elements are not only a carrier that highlights local culture and global design value, but also the basis for shaping cultural brands. This research takes cultural element “Circular” as the starting point, combined with corresponding academic theories, and explores the value of transforming “cultural elements” into “commercial connotation”. Finally, taking the wedding custom of “Ten-Mile Red Dowry” in eastern Zhejiang of China as a research case, the paper is to analyze the reasons for the emergence and decline of the concept of “Circle” in traditional wedding custom relics. Continuing, the concept of interaction between culture and human factors engineering is used to carry out innovative design practice and build a model of sustainable development of cultural elements. It is hoped that this research will respond to the sustainable development of cultural elements through design practice and show the value of cultural and creative industries.

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Funding

The authors gratefully acknowledge the support for this research provided by the General Research Project of Education Department of Zhejiang Province, No. Y202044449.

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Authors and Affiliations

  1. School of Media and Design, Hangzhou Dianzi University, Hangzhou, People’s Republic of China

    Jing Cao

  2. Graduate School of Creative Industry Design, National Taiwan University of Arts, New Taipei City, Taiwan

    Jing Cao, Po-Hsien Lin & Rungtai Lin

Authors
  1. Jing Cao
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  2. Po-Hsien Lin
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  3. Rungtai Lin
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Corresponding author

Correspondence to Jing Cao .

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Editors and Affiliations

  1. Department of Industrial Engineering, Tsinghua University, Beijing, China

    Pei-Luen Patrick Rau

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Cao, J., Lin, PH., Lin, R. (2023). Constructing Cultural Branding for Sustainability: A Case Study of Designing ‘Traditional Circular’ into ‘Modern Product’. In: Rau, PL.P. (eds) Cross-Cultural Design. HCII 2023. Lecture Notes in Computer Science, vol 14022. Springer, Cham. https://doi.org/10.1007/978-3-031-35936-1_24

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  • DOI: https://doi.org/10.1007/978-3-031-35936-1_24

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-35935-4

  • Online ISBN: 978-3-031-35936-1

  • eBook Packages: Computer ScienceComputer Science (R0)

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