Research on Natural Objects and Creative Design from the Perspective of Phenomenology

Abstract

With the rapid development of digital technology and artificial intelligence, designers’ design methods have also changed, including educational cognition, knowledge category, way of thinking, design logic and design value. The use of point fragment knowledge is shielding the inheritance, learning and innovation of inherent systematic profound knowledge. The inherent mode of conversation between people and the world is being replaced by the mode of conversation between people and AI and other tools. The inherent pattern of design and implementation, in which human beings collide with souls to enhance rationality, is being replaced by the interactive pattern of human beings, tools and machines. The inherent design ethics generated by the interaction of spiritual intentions between people in a specific field is being replaced by the self emotional value system of information presented by people and digital tools. As time goes by, designers lose their basic thinking ability as human beings.

The basic spirit of phenomenology is to “return to the thing itself”. To return to the thing itself is to transcend the words and opinions of empiricism, explore the thing in the giving nature of the thing itself, and get rid of all the “foresight” that does not conform to the thing, so as to return to the thing itself. Husserl’s phenomenology does not simply return to the phenomenal world, nor empirically recognize the phenomena of visible objects, or simply state some experience about the phenomenal facts, but returns to the matter itself, returns to the life world, and super empirically visualizes the essence of its intentions (spirit, outlook, reason).

This topic takes Husserl’s phenomenology as the methodology of design, so as to guide the practice of original art design. With the concept of “great art and design”, it extends the unknown and possibility of design development experimentally. In terms of specific modeling, through in-depth observation and experience, some natural forms and form elements are transformed into design elements. Information is transmitted through images, emphasizing the insight into the form representation and life organism from the natural form, so as to transcend the surface description, understand the potential relationship between form and function, and strengthen its form language and form consciousness. Through the research and analysis of natural objects, we can intuitively experience their growth process, laws and many phenomena that affect their lives, and clarify their internal essence. Open up the real natural phenomenon covered by the design itself, and truly reveal the possibility of diversified creation of design art through the personal understanding of designers.