Skip to main content

Viewer’s Perceptual Difference in NFT Aesthetics – A Case Study of Popular NFT Avatars (PFPs) at the Opensea

  • Conference paper
  • First Online:
Cross-Cultural Design (HCII 2023)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 14024))

Included in the following conference series:

  • 636 Accesses

Abstract

Although creating AI-generated art is still a process of trial and error, the future of AI painting is unstoppable. For exploring the differences in the aesthetic perceptions of the general audience towards the popular NFT avatars, this study investigated the popular avatars on the Opensea platform and collated the four major NFT avatars (PFPs) and their corresponding 12 aesthetic attributes through this study. The results show that although most of the audience are not familiar with NFT avatars, most of them agree with their expectations on the aesthetic attributes of NFT avatars, and that NFT avatars are only a change in form compared to traditional artworks, but the aesthetics of the art itself remains unchanged. The results of this study provide a new insight to the design of the visual style of the NFT avatars, or the aesthetic perceptions of the audience and the preference factors for their work.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Gareth Jenkinson. https://cointelegraph.com/news/nft-market-worth-231b-by-2030-report-projects-big-growth-for-sector. Accessed 30 Dec 2022

  2. Lakoff, G., Johnson, M.: The metaphorical structure of the human conceptual system. Cogn. Sci. 4(2), 195–208 (1980)

    Google Scholar 

  3. Gao, Y., Jiede, Wu., Lee, S., Lin, R.: Communication between artist and audience: a case study of creation journey. In: Rau, P.-L. (ed.) Cross-Cultural Design. Culture and Society: 11th International Conference, CCD 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26–31, 2019, Proceedings, Part II, pp. 33–44. Springer International Publishing, Cham (2019). https://doi.org/10.1007/978-3-030-22580-3_3

    Chapter  Google Scholar 

  4. Fernie, E.: Art History and its Methods: A Critical Anthology, pp. 27–28. Phaidon, London (1995)

    Google Scholar 

  5. Solso, R.L.: Cognition and the Visual Arts, pp. 34–36. MIT Press, Cambridge (1996)

    Google Scholar 

  6. Shamir, L., Macura, T., Orlov, N., Eckley, D.M., Goldberg, I.G.: Impressionism, expressionism, surrealism: automated recognition of painters and schools of art. ACM Trans. Appl. Percept. 7, 1–17 (2010)

    Article  Google Scholar 

  7. Steenberg, E.: Visual Aesthetic Experience. J. Aesthet. Educ. 41, 89–94 (2007)

    Article  Google Scholar 

  8. Holbrook, M.B., William, B.M.: Feature interactions in consumer judgments of verbal versus pictorial presentation. J. Consumer Res. 8(2), 103–113 (1981)

    Article  Google Scholar 

  9. Reimann, M., Zaichkowsky, J., Neuhaus, C., Bender, T., Weber, B.: Aesthetic package design: a behavioral, neural, and psychological investigation. J. Consumer Psychol. 20(4), 431–441 (2010). https://doi.org/10.1016/j.jcps.2010.06.009

    Article  Google Scholar 

  10. Nadal, M., Munar, E., Capo, M.A., Rossello, J., Cela-Conde, C.J.: Towards a framework for the study of the neural correlates of aesthetic preference. Spat. Vis. 21(3–5), 379–396 (2008)

    Google Scholar 

  11. Dutton, D.: The Art Instinct: Beauty, Pleasure, & Human Evolution. Oxford University Press, New York (2009)

    Google Scholar 

  12. Reber, R., Schwarz, N., Winkielman, P.: Processing fluency and aesthetic pleasure: is beauty in the perceiver’s processing experience. Pers. Soc. Psychol. Rev. 8, 364–382 (2004)

    Article  Google Scholar 

  13. Fang, W.T., Gao, Y.J., Zeng, Z.X., Lin, P.H.: A study of general audience’s perception of aesthetic experience of dance art. J. Des. 23(3), 23–46 (2018)

    Google Scholar 

  14. Wang, M.Y., Yeh, Y., Huang, R.C.: The application of cognitive psychology in Taiwan: from cognitive research to humanistic design in the context of technology. Chin. J. Psychol. 55(3), 381–404 (2013)

    Google Scholar 

  15. Baumberger, C.: Art and understanding: In defense of aesthetic cognitivism. PhilPapers (2013)

    Google Scholar 

  16. Norman, D.: The design of everyday things: Revised and expanded edition. Basic Books, New York (2013)

    Google Scholar 

  17. Fiske, J.: Introduction to Communication Studies, pp. 5–6. Routledge, London (2010)

    Book  Google Scholar 

  18. Lin, R.: An application of the semantic differential to icon design. In: Proceedings of the Human Factors Society Annual Meeting, pp. 336–340, Los Angeles, CA: SAGE. (1992).

    Google Scholar 

  19. Zeimbekis, J., Raftopoulos, A.: The Cognitive Penetrability of Perception: New Philosophical Perspectives. Oxford University Press (2015).

    Google Scholar 

  20. Beardsley, M.C.: Aesthetics, Problems in the Philosophy of Criticism. Hackett, Indianapolis (1981)

    Google Scholar 

  21. Lin, R.T., Lee, X.M.: Poetry, and Painting-The Beauty of the Immortal Cloud Project. National Taiwan University of Arts, New Taipei (2015)

    Google Scholar 

  22. Chen, Y.Y.: A study of brand value, aesthetic quality, and empowerment in influencing users’ purchase of non-homogenized tokens (NFT). Master's thesis, National Taiwan University of Arts, Department of Graphic Communication Arts (2022)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Bin Chen .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Chen, B. (2023). Viewer’s Perceptual Difference in NFT Aesthetics – A Case Study of Popular NFT Avatars (PFPs) at the Opensea. In: Rau, PL.P. (eds) Cross-Cultural Design. HCII 2023. Lecture Notes in Computer Science, vol 14024. Springer, Cham. https://doi.org/10.1007/978-3-031-35946-0_2

Download citation

  • DOI: https://doi.org/10.1007/978-3-031-35946-0_2

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-35945-3

  • Online ISBN: 978-3-031-35946-0

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics