Abstract
Local culture is equivalent to a kind of city colour, and the charm of a city is often reflected by the city image formed by the full expression and manifestation of its local cultural elements. For cultural and creative commodities, designers should focus on the “meaning” of commodities while focusing on the “form” of commodities, that is, “meaning” may make a commodity stand out. It is the most intuitive and vivid to convey the concept and behavior of the city to the public through cultural elements. At the same time, local cultural elements also enhance the people’s sense of cognition and pride in the region, thus enhancing the cultural cohesion of the region. It is a new trend of consumption in modern society to draw consumers’ attention and recognition to the commodities through unique cultural elements.
Therefore, this study will take the jasmine cultural elements of Fuzhou City, Fujian Province, China as the research object, and explore the application of local pattern design by extracting the local cultural elements. The study was conducted by literature analysis and questionnaire survey, and correlation analysis and multiple regression analysis were applied to analyze the questionnaire data. The results show that: 1. Pattern design has influence on consumers’ purchase intention; 2. Pattern design has influence on consumers’ cultural cognition; 3. Cultural cognition plays a part in mediating the effect between pattern design and purchase intention, which means that pattern design can influence consumers’ purchase intention through cultural cognition; 4. Different styles of pattern design have different effects on cultural cognition.
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Chen, J., Chen, L. (2023). A Study on the Influence of Converting Cultural Elements into Pattern Design and Cultural Cognition. In: Rau, PL.P. (eds) Cross-Cultural Design. HCII 2023. Lecture Notes in Computer Science, vol 14024. Springer, Cham. https://doi.org/10.1007/978-3-031-35946-0_9
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DOI: https://doi.org/10.1007/978-3-031-35946-0_9
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