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Exploiting 3D Web to Enhance Online Shopping: Toward an Update of Usability Heuristics

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HCI in Business, Government and Organizations (HCII 2023)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 14038))

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Abstract

Online shopping has become a widespread habit for millions of users all over the world. E-stores are very convenient for both customers and retailers, because they are accessible 24/7 from anywhere in the world. However, they also convey relevant drawbacks for both parties: customers can only explore endless grids of flat items, and retailers are likely to struggle to manage and update their e-commerce autonomously. Here we present an e-commerce platform levering on 3DWeb technology that is meant to enhance the sopping experience for customers on the one side, and to retailers to independently operate on their e-store. The experience of user with Hybrid Consumer Interface and the Hybrid Seller Interface were evaluated in two interdependent sessions with representative end users (N = 57 in total). Even of both interfaces are still at a prototypical stage, results from the experimental sessions show promising outcomes.

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Notes

  1. 1.

    http://springsummer.gucci.com/.

  2. 2.

    https://www.nike.com/.

  3. 3.

    Some tasks were asked twice to make the task scenario appear consistent and meaningful.

  4. 4.

    The phrasing of the items was adjusted to make it consistent with the experience under investigation.

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Acknowledgement

The work was partially funded by the POR-FESR Project Hybrid Sustainable Worlds (ID. 10290827).

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Authors and Affiliations

  1. Department of General Psychology, University of Padua, Padua, Italy

    Valeria Orso, Maria Luisa Campanini, Leonardo Pierobon, Merylin Monaro, Alice Bettelli & Luciano Gamberini

  2. Human Inspired Technologies Research Center, University of Padua, Padua, Italy

    Giovanni Portello, Merylin Monaro & Luciano Gamberini

Authors
  1. Valeria Orso
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  2. Maria Luisa Campanini
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  3. Leonardo Pierobon
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  4. Giovanni Portello
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  5. Merylin Monaro
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  6. Alice Bettelli
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  7. Luciano Gamberini
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Corresponding author

Correspondence to Valeria Orso .

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Editors and Affiliations

  1. City University of Hong Kong, Kowloon, Hong Kong

    Fiona Nah

  2. City University of Hong Kong, Kowloon, Hong Kong

    Keng Siau

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Orso, V. et al. (2023). Exploiting 3D Web to Enhance Online Shopping: Toward an Update of Usability Heuristics. In: Nah, F., Siau, K. (eds) HCI in Business, Government and Organizations. HCII 2023. Lecture Notes in Computer Science, vol 14038. Springer, Cham. https://doi.org/10.1007/978-3-031-35969-9_30

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  • DOI: https://doi.org/10.1007/978-3-031-35969-9_30

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-35968-2

  • Online ISBN: 978-3-031-35969-9

  • eBook Packages: Computer ScienceComputer Science (R0)

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