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A Study on the Decoding of Regional Cultural Genes and the Design of Cultural and Creative Products

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HCI International 2023 Posters (HCII 2023)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 1834))

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Abstract

Regional culture is an important aspect in the field of cultural studies and has become an important force for social development. In recent years, problems such as homogenization and lack of regional cultural characteristics have emerged in cultural and creative products. Taking Shanghai as an example, this paper uses design semiotics and other methods to study the decoding of regional cultural genes and cultural and creative product design. Firstly, the overall framework of regional cultural gene decoding is constructed. Secondly, the theoretical innovation of regional cultural gene decoding and the innovative design strategy of cultural and creative products are proposed. Finally, the feasibility of the system framework of cultural gene decoding is verified through the design practice of Fengjing town's product packaging. This topic summarizes the methodological theories of semiotics and design factors used in gene decoding, which provides theoretical support and methodological basis for the development of regional cultural and creative products.

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Authors and Affiliations

  1. East China University of Science and Technology, Shanghai, China

    Junnan Ye & Yue Wu

Authors
  1. Junnan Ye
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  2. Yue Wu
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Corresponding author

Correspondence to Yue Wu .

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Editors and Affiliations

  1. University of Crete and Foundation for Research and Technology - Hellas (FORTH), Heraklion, Crete, Greece

    Constantine Stephanidis

  2. Foundation for Research and Technology - Hellas (FORTH), Heraklion, Crete, Greece

    Margherita Antona

  3. Foundation for Research and Technology - Hellas (FORTH), Heraklion, Crete, Greece

    Stavroula Ntoa

  4. University of Central Florida, Orlando, FL, USA

    Gavriel Salvendy

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Ye, J., Wu, Y. (2023). A Study on the Decoding of Regional Cultural Genes and the Design of Cultural and Creative Products. In: Stephanidis, C., Antona, M., Ntoa, S., Salvendy, G. (eds) HCI International 2023 Posters. HCII 2023. Communications in Computer and Information Science, vol 1834. Springer, Cham. https://doi.org/10.1007/978-3-031-35998-9_69

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  • DOI: https://doi.org/10.1007/978-3-031-35998-9_69

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-35997-2

  • Online ISBN: 978-3-031-35998-9

  • eBook Packages: Computer ScienceComputer Science (R0)

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