Research on Interactive Packaging Design Based on User's Emotional Experience

Abstract

The innovative application of intelligent interaction technology based on user experience in modern packaging design improves the interaction between consumers and packaging to achieve a more interesting and intelligent packaging innovation design, thus improving human consciousness and consumer experience. Taking the user's emotional experience as the research perspective and interactive packaging as the research object, the three levels of emotional Through the analysis of interactive application design scenarios of packaging, we explore the interactivity, sharing and sustainability of intelligent interaction in modern packaging design, analyze the interaction design experience of packaging at different levels, and highlight the human-oriented design concept of smart packaging. Novel packaging materials, avant-garde design concepts and advanced intelligent interaction technologies can not only ensure the essential functions of modern packaging but also enhance the interactive experience between consumers and creative packaging and meet or even stimulate consumers’ deep-seated emotional needs and experience consumption patterns. Designers always need to keep their sensitivity to design. With the user as the core and the integration of modern intelligent technology, they can realize the upgrade of consumers’ emotional demands and interactive experience of contemporary packaging and explore the multiple possibilities of interactive packaging design based on emotional experience.