Abstract
This study used the laddering method to evaluate “electric car-like” characteristics, and the following findings were obtained. First, we obtained a rough image of the front of a car that is likely to be perceived as an electric car. In addition, the classification of the front design areas and their characteristics revealed areas that influence the judgment of electric car-like structures. Finally, the words used by students in their 20s with no driving experience were identified. These findings can be used as a reference for designing electric vehicles. However, it was pointed out that research is still insufficient on how the characteristics of the modeling are connected to the image, the degree of influence is yet to be confirmed, and that issues remain in the number and diversity of the samples. Further research is required to gain deeper insight. Overall, this study is expected to be valuable in providing electric vehicle designs that are attractive to conservative Japanese consumers.
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Li, H., Yang, W. (2023). A Study on Communication by Verbal: Focusing on Image Formation of Electric Vehicles. In: Stephanidis, C., Antona, M., Ntoa, S., Salvendy, G. (eds) HCI International 2023 Posters. HCII 2023. Communications in Computer and Information Science, vol 1836. Springer, Cham. https://doi.org/10.1007/978-3-031-36004-6_7
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DOI: https://doi.org/10.1007/978-3-031-36004-6_7
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