Skip to main content

Trust in Facial Recognition Systems: A Perspective from the Users

  • Conference paper
  • First Online:
Human-Computer Interaction – INTERACT 2023 (INTERACT 2023)

Abstract

High-risk artificial intelligence (AI) are systems that can endanger the fundamental rights of individuals. Due to their complex characteristics, users often wrongly perceive their risks, trusting too little or too much. To further understand trust from the users’ perspective, we investigate what factors affect their propensity to trust Facial Recognition Systems (FRS), a high-risk AI, in Mozambique. The study uses mixed methods, with a survey (N = 120) and semi-structured interviews (N = 13). The results indicate that users’ perceptions of the FRS’ robustness and principles of use affect their propensity to trust it. This relationship is moderated by external issues and how the system attributes are communicated. The findings from this study shed light on aspects that should be addressed when developing AI systems to ensure adequate levels of trust.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  1. Mozambique’s Digital Transformation. https://www.trade.gov/market-intelligence/mozambiques-digital-transformation

  2. on Artificial Intelligence, H.L.E.G.: Assessment list for trustworthy artificial intelligence (Altai) for self-assessment, July 2020. https://digital-strategy.ec.europa.eu/en/library/assessment-list-trustworthy-artificial-intelligence-altai-self-assessment

  3. Bach, T.A., Khan, A., Hallock, H., Beltrão, G., Sousa, S.: A systematic literature review of user trust in AI-enabled systems: an HCI perspective. International Journal of Human-Computer Interaction, pp. 1–16 (2022). https://doi.org/10.1080/10447318.2022.2138826

  4. Bazeley, P.: Issues in mixing qualitative and quantitative approaches to research. Appl. Qual. Methods Market. Manage. Res. 141, 156 (2004)

    Google Scholar 

  5. Beltrão, G., Sousa, S.: Factors influencing trust in WhatsApp: a cross-cultural study. In: Stephanidis, C., et al. (eds.) HCII 2021. LNCS, vol. 13094, pp. 495–508. Springer, Cham (2021). https://doi.org/10.1007/978-3-030-90238-4_35

    Chapter  Google Scholar 

  6. Bostrom, R.P., Heinen, J.S.: MIS problems and failures: a socio-technical perspective. part i: The causes. MIS Q. 17–32 (1977). https://doi.org/10.2307/248710

  7. Commission, E.: Annexes to the proposal for a regulation of the european parliament and of the council laying down harmonised rules on artificial intelligence (artificial intelligence act) and amending certain union legislative acts (2021). https://ec.europa.eu/newsroom/dae/redirection/document/75789

  8. Commission, E.: Proposal for a regulation of the European parliament and of the council laying down harmonised rules on artificial intelligence(artificial intelligence act) and amending certain union legislative acts (2021). https://eur-lex.europa.eu/legal-content/EN/TXT/?qid=1623335154975 &uri=CELEX%3A52021PC0206

  9. Crawford, K.: Halt the use of facial-recognition technology until it is regulated. Nature 572(7771), 565–566 (2019)

    Article  Google Scholar 

  10. Creswell, J.W., Clark, V.L.P.: Designing and Conducting Mixed Methods Research. Sage Publications (2017)

    Google Scholar 

  11. De Visser, E., et al.: Towards a theory of longitudinal trust calibration in human-robot teams. Int. J. Soc. Robot. 12(2), 459–478 (2020). https://doi.org/10.1007/s12369-019-00596-x

    Article  Google Scholar 

  12. Fimberg, K., Sousa, S.: The impact of website design on users’ trust perceptions. In: Markopoulos, E., Goonetilleke, R., Ho, A., Luximon, Y. (eds.) Advances in Creativity, Innovation, Entrepreneurship and Communication of Design. AHFE 2020. AISC, vol. 1218, pp. 267–274. Springer, Cham (2020). https://doi.org/10.1007/978-3-030-51626-0_34

  13. Gebru, B., Zeleke, L., Blankson, D., Nabil, M., Nateghi, S., Homaifar, A., Tunstel, E.: A review on human-machine trust evaluation: human-centric and machine-centric perspectives. IEEE Trans. Human Mach. Syst. (2022). https://doi.org/10.1080/0144929X.2019.1656779

    Article  Google Scholar 

  14. Gulati, S., Sousa, S., Lamas, D.: Design, development and evaluation of a human-computer trust scale. Behav. Inf. Technol. 38(10), 1004–1015 (2019). https://doi.org/10.1080/0144929X.2019.1656779

    Article  Google Scholar 

  15. Hao, K.: South Africa’s private surveillance machine is fueling a digital apartheid (2022). https://www.technologyreview.com/2022/04/19/1049996/south-africa-ai-surveillance-digital-apartheid/

  16. Johnson, K.: How Wrongful Arrests Based on AI Derailed 3 Men’s Lives (2022). https://www.wired.com/story/wrongful-arrests-ai-derailed-3-mens-lives/?mc_cid=187337992f

  17. Johnson, K.: Iran Says Face Recognition Will ID Women Breaking Hijab Laws (2023). https://www.wired.com/story/iran-says-face-recognition-will-id-women-breaking-hijab-laws/

  18. Li, L., Mu, X., Li, S., Peng, H.: A review of face recognition technology. IEEE Access 8, 139110–139120 (2020). https://doi.org/10.1109/ACCESS.2020.3011028

    Article  Google Scholar 

  19. Mayer, R.C., Davis, J.H., Schoorman, F.D.: An integrative model of organizational trust. Acad. Manag. Rev. 20(3), 709–734 (1995). https://doi.org/10.5465/amr.1995.9508080335

    Article  Google Scholar 

  20. Miles, M.B., Huberman, A.M., Saldaña, J.: Qualitative Data Analysis: A Methods Sourcebook. Sage publications (2018)

    Google Scholar 

  21. Miles, S., Rowe, G.: The laddering technique. Doing social psychology research, pp. 305–343 (2004)

    Google Scholar 

  22. Pinto, A., Sousa, S., Silva, C., Coelho, P.: Adaptation and validation of the HCTM scale into human-robot interaction portuguese context: a study of measuring trust in human-robot interactions. In: Proceedings of the 11th Nordic Conference on Human-Computer Interaction: Shaping Experiences, Shaping Society, pp. 1–4 (2020). https://doi.org/10.1145/3419249.3420087

  23. Putnam, R.D.: Bowling alone: America’s declining social capital. In: The City Reader, pp. 188–196. Routledge (2015)

    Google Scholar 

  24. Reynolds, T.J., Gutman, J.: Laddering theory, method, analysis, and interpretation. In: Understanding consumer decision making, pp. 40–79. Psychology Press (2001). https://doi.org/10.4324/9781410600844-9

  25. Roser, M., Ritchie, H., Ortiz-Ospina, E.: Internet. Our World in Data (2015). https://ourworldindata.org/internet

  26. Sousa, S., Kalju, T., et al.: Modeling trust in COVID-19 contact-tracing apps using the human-computer trust scale: online survey study. JMIR Hum. Factors 9(2), e33951 (2022). https://doi.org/10.2196/33951

    Article  Google Scholar 

  27. Sousa, S., Lamas, D., Dias, P.: A model for human-computer trust. In: Zaphiris, P., Ioannou, A. (eds.) LCT 2014. LNCS, vol. 8523, pp. 128–137. Springer, Cham (2014). https://doi.org/10.1007/978-3-319-07482-5_13

    Chapter  Google Scholar 

  28. Urquhart, L.D., McGarry, G., Crabtree, A.: Legal provocations for HCI in the design and development of trustworthy autonomous systems. In: Nordic Human-Computer Interaction Conference, pp. 1–12 (2022). https://doi.org/10.1145/3546155.3546690

Download references

Acknowledgements

This study was partly funded by the Trust and Influence Programme (FA8655-22-1-7051), European Office of Aerospace Research and Development, and US Air Force Office of Scientific Research.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Gabriela Beltrão .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Beltrão, G., Sousa, S., Lamas, D. (2023). Trust in Facial Recognition Systems: A Perspective from the Users. In: Abdelnour Nocera, J., Kristín Lárusdóttir, M., Petrie, H., Piccinno, A., Winckler, M. (eds) Human-Computer Interaction – INTERACT 2023. INTERACT 2023. Lecture Notes in Computer Science, vol 14142. Springer, Cham. https://doi.org/10.1007/978-3-031-42280-5_24

Download citation

  • DOI: https://doi.org/10.1007/978-3-031-42280-5_24

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-42279-9

  • Online ISBN: 978-3-031-42280-5

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics