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Egyptian Intention Behavior to Use Bitcoin Based on the Unified Theory of Acceptance and Use of Technology

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Proceedings of the 9th International Conference on Advanced Intelligent Systems and Informatics 2023 (AISI 2023)

Part of the book series: Lecture Notes on Data Engineering and Communications Technologies ((LNDECT,volume 184))

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Abstract

After COVID-19, people’s financial activities are digitalized. Bitcoin is the first decentralized digital currency that attracts people from all over the world to use it. The study discovers the Egyptian behavioral intention to use Bitcoin through using an extended unified theory of acceptance and use of technology (UTUAT). A structural equation modeling approach using Analysis of Moment Structures (AMOS) was employed to confirm the reliability of the model, data collected from a sample of 3761 employees working in an Egyptian private university. The statistical tests used are the reliability test, chi-square test, and person correlation test. The results show that the performance expectancy, effort expectancy, habit, and social influence have a high correlation value to the behavior intention to use Bitcoin while, facilitating conditions, hedonic motivation, and price value have a very high correlation to the behavior intention to use Bitcoin. Implications of the findings and recommendations for further studies were discussed.

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Author information

Authors and Affiliations

  1. Business Information System Department, Arab Academy for Science and Technology and Maritime Transport, Alexandria, Egypt

    Lamiaa Mostafa

  2. Egypt-Japan University of Science and Technology, Alexandria, Egypt

    Sara Beshir

Authors
  1. Lamiaa Mostafa
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  2. Sara Beshir
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Corresponding author

Correspondence to Lamiaa Mostafa .

Editor information

Editors and Affiliations

  1. Faculty of Computers and Information, Cairo University, Giza, Egypt

    AboulElla Hassanien

  2. Port Said University, Port Fouad City, Egypt

    Rawya Y. Rizk

  3. Department of Operations Research and Statistics, The University of Belgrade, Faculty of Organizational Sciences, Belgrade, Serbia

    Dragan Pamucar

  4. Faculty of Science, Helwan University, Cairo, Egypt

    Ashraf Darwish

  5. Shulin District, Fujian University of Technology, New Taipei, Taiwan

    Kuo-Chi Chang

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Mostafa, L., Beshir, S. (2023). Egyptian Intention Behavior to Use Bitcoin Based on the Unified Theory of Acceptance and Use of Technology. In: Hassanien, A., Rizk, R.Y., Pamucar, D., Darwish, A., Chang, KC. (eds) Proceedings of the 9th International Conference on Advanced Intelligent Systems and Informatics 2023. AISI 2023. Lecture Notes on Data Engineering and Communications Technologies, vol 184. Springer, Cham. https://doi.org/10.1007/978-3-031-43247-7_40

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