Abstract
Virtual reality (VR) technology has been increasingly integrated into the film industry, leading to the emergence of Cinematic Virtual Reality (CVR), which offers a uniquely immersive viewing experience that allows audiences to experience “films inside films”. However, traditional film cinematic techniques do not readily translate into CVR, and important cinematographic techniques for this new medium need to be reconsidered. This study aims to investigate the embodiment effect in CVR, a phenomenon that significantly alters the audience’s emotional responses compared to traditional films. We focus on frame shots and camera angles in both mediums. A within-subjects experimental design is employed to compare emotional responses across traditional film and CVR experiences. A total of 40 participants were recruited for the experiment. Using a high-quality VR headset for the immersive cinema condition and a 2D screen for the traditional film condition, the participants were shown identical frame shots and camera angles of a hypothetical scene generated with Unreal Engine 5 (UE5). Their emotional responses were then measured with the Self-Assessment Manikin (SAM) methods. The results show marked differences in responses, suggesting that spatial cognition in VR produces different emotional experiences in CVR from those in traditional viewing condition. The findings contribute to an insight for effective CVR storytelling, informing practical cinematic techniques for filmmakers exploring this novel medium.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Mcmillan, K., Flood, K., Glaeser, R.: Virtual reality, augmented reality, mixed reality, and the marine conservation movement. Aquat. Conserv. Mar. Freshw. Ecosyst. 27, 162–168 (2017)
Du, N., Yu, C.: Application and research of VR virtual technology in film and television art. In Proceedings of the 2020 International Conference on Computers, Information Processing and Advanced Education, pp. 108–114 (2020)
Rothe, S., Buschek, D., Hußmann, H.: Guidance in cinematic virtual reality-taxonomy, research status and challenges. Multimodal Technol. Interact. 3(1), 19 (2019)
Brown, A., Sheikh, A., Evans, M., Watson, Z.: Directing attention in 360-degree video. In: IBC 2016 Conference (2016)
Knorr, S., Ozcinar, C., Fearghail, C.O., Smolic, A.: Director’s cut: a combined dataset for visual attention analysis in cinematic VR content. In Proceedings of the 15th ACM SIGGRAPH European Conference on Visual Media Production, pp. 1–10 (2018)
Dooley, K.: Storytelling with virtual reality in 360-degrees: a new screen grammar. Stud. Australas. Cinema 11(3), 161–171 (2017)
Moura, J.M., Barros, N., Ferreira-Lopes, P.: Embodiment in virtual reality: the body, thought, present, and felt in the space of virtuality. Int. J. Creative Interfaces Comput. Graph. (IJCICG) 12(1), 27–45 (2021)
DANIEL ARIJON,: Grammar of the Film Language Inc, p. 12. Silman-James Press, Los Angeles, CA (2013)
Bradley, M.M., Lang, P.J.: Measuring emotion: the self-assessment manikin and the semantic differential. J. Behav. Ther. Exp. Psychiatry 25(1), 49–59 (1994)
Ausin-Azofra, J.M., Bigne, E., Ruiz, C., Marín-Morales, J., Guixeres, J., Alcañiz, M.: Do you see what i see? Effectiveness of 360-Degree vs. 2D video ads using a neuroscience approach. Front. Psychol. 12, 256 (2021)
Alzayat, A., Hancock, M., Nacenta, M.A.: Quantitative measurement of tool embodiment for virtual reality input alternatives. In: Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems, pp. 1–11 ((2019))
Keskinen, T.: The effect of camera height, actor behavior, and viewer position on the user experience of 360 videos. In: 2019 IEEE Conference on Virtual Reality and 3D User Interfaces (VR), pp. 423–430. IEEE (2019)
Shin, D.: Empathy and embodied experience in virtual environment: to what extent can virtual reality stimulate empathy and embodied experience?. Comput. Hum. Behav. 78, 64–73 (2018)
Handayani, D., Wahab, A., Yaacob, H.: Recognition of emotions in video clips: the self-assessment Manikin validation. TELKOMNIKA (Telecommun. Comput. Electron. Control) 13(4), 1343–1351 (2015)
Wierzba, M., Riegel, M., Pucz, A., Leśniak, M., Waleszczyk, W.J.: Emotional perception of music and pictures using the self-assessment Manikin. Psychol. Aesthet. Creat. Arts 9(3), 265–275 (2015)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Appendix
Appendix
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Yu, Z., Lo, CH. (2023). The Emotional Impact of Camera Techniques in Cinematic Virtual Reality: Examining Frame Shots and Angles. In: Arai, K. (eds) Proceedings of the Future Technologies Conference (FTC) 2023, Volume 1. FTC 2023. Lecture Notes in Networks and Systems, vol 813. Springer, Cham. https://doi.org/10.1007/978-3-031-47454-5_38
Download citation
DOI: https://doi.org/10.1007/978-3-031-47454-5_38
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-47453-8
Online ISBN: 978-3-031-47454-5
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)