Abstract
The rapid advancement of technology has prompted significant changes in the design of high-tech products, transitioning from physical operation interfaces to virtual interfaces, such as touch screens. This study focuses on the operation interface of automotive control panels and investigates the differences in kansei evaluation and user preferences between physical and virtual interfaces. Through kansei evaluations and eye-tracking experiments, participants’ subjective evaluations and visual attention patterns towards both interface types are analyzed. The findings indicate that participants’ attention is primarily directed towards the control panel interface and the steering wheel, highlighting the considerable impact of these designs on kansei evaluations. Furthermore, the control panel interface receives a greater number of visual fixations compared to the steering wheel, indicating users’ heightened visual focus on this area. Additionally, the position and size of the screen significantly influence the distribution of participants’ visual attention, with vertical or large screens attracting more gaze. This research contributes to a comprehensive understanding of the kansei differences during the transition from physical to virtual interfaces. The findings provide valuable insights for interface design research and offer practical design recommendations for automotive control panel interfaces.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Burdea, G.C., Coiffet, P.: Virtual Reality Technology. Wiley, New York (2003)
Norman, D.A.: Emotional Design: Why We Love (or Hate) Everyday Things. Basic Civitas Books (2004)
Parasuraman, R., Sheridan, T.B., Wickens, C.D.: A model for types and levels of human interaction with automation. IEEE Trans. Syst. Man Cybern.-Part A: Syst. Hum. 30(3), 286–297 (2000)
Stanney, K.M., Zyda, M.: Virtual environments in the 21st century. In: Handbook of Virtual Environments, pp. 41–54. CRC Press (2000)
Heim, M.: The essence of VR. Ideal. Stud. 23(1), 49–62 (1993)
Levy, P.: Beyond kansei engineering: The emancipation of kansei design. Int. J. Des. 7(2), 83–94 (2013)
Nagamachi, M.: Kansei engineering: a new ergonomic consumer-oriented technology for product development. Int. J. Ind. Ergon. 15(1), 3–11 (1995)
Chan, C.-S.: Can style be measured? Des. Stud. 21(3), 277–291 (2000)
Schmitt, R., Falk, B., Stiller, S., Heinrichs, V.: Human Factors in Product Development and Design Advances in Production Technology, pp. 201–211. Springer, New York (2015)
Desmet, P.: Measuring emotion: development and application of an instrument to measure emotional responses to products. In: Blythe, M., Monk, A. (eds.) Funology 2. HIS, pp. 391–404. Springer, Cham (2018). https://doi.org/10.1007/978-3-319-68213-6_25
Osgood, C.E.: Psycholinguistic relativity and universality. Acta Physiol. (Oxf) 19, 673–678 (1961)
Zhang, J., Xu, W.: A study of semantic differential analysis scale. In: Proceedings of the 2nd Workshop on Industrial Design, Science and Art, Huafan University. Taipei, Taiwan (2001)
Bouchard, C., Lim, D., Aoussat: Development of a Kansei Engineering system for industrial design: identification of input data for Kansei Engineering Systems. J. Asian Des. Int. Conf. 1(12) (2003)
Hendrickson, K., Ailawadi, K.L.: Six lessons for in-store marketing from six years of mobile eye-tracking research. In: Shopper Marketing and the Role of In-Store Marketing. Emerald Group Publishing Limited (2014)
Buswell, G.T.: How People Look at Pictures: A Study of the Psychology and Perception in Art, pp. 142–144. University of Chicago Press, Chicago (1935)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Fann, SC. (2023). A Preliminary Study on the Kansei Evaluation of Physical and Virtual Operation Interfaces. In: Kurosu, M., et al. HCI International 2023 – Late Breaking Papers. HCII 2023. Lecture Notes in Computer Science, vol 14054. Springer, Cham. https://doi.org/10.1007/978-3-031-48038-6_4
Download citation
DOI: https://doi.org/10.1007/978-3-031-48038-6_4
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-48037-9
Online ISBN: 978-3-031-48038-6
eBook Packages: Computer ScienceComputer Science (R0)