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Effects of Older Adults’ Subjective Health Literacy on Health-Oriented Usage Intention of WeChat: Based on Social Media Affordances

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HCI International 2023 – Late Breaking Papers (HCII 2023)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 14055))

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Abstract

Given the aging population and the rapid development of digital society, concerns about promoting older adults’ health literacy are increasing. The broad impact of social media can play a vital role in health empowerment for older adults. Drawing upon the perspectives of social media affordances, we constructed a research model that integrates four affordance types, searching, meta-voicing, recommendation, and communication, to identify the effects of affordances and older adults’ subjective health literacy that contribute to their health-oriented usage intention of WeChat. Online survey data from 163 older adults (above 55 years) were collected and analyzed using partial least squares-structural equation modeling. This variable of subjective health literacy was divided into three dimensions: health knowledge, health management, and health skills. The results indicated that older adults’ subjective health literacy has significant positive effects on their health-oriented usage intention of WeChat. We also found that meta-voicing affordance, recommendation affordance, and communication affordance have positive influences on health knowledge and health management, and searching affordance, recommendation affordance, and communication affordance have positive effects on health skills. This study enriched the understanding of elders’’ subjective health literacy on their health-oriented usage intention of social media and contributed to the literature on health-related ICT usage targets of older adults.

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Acknowledgment

This study was supported by the National Science Foundation of China (72204210) and Postgraduate Research & Practice Innovation Program of Jiangsu Province (No. KYCX22_0550).

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Authors and Affiliations

  1. School of Economics and Management, Nanjing University of Science and Technology, Nanjing, 210094, China

    Xindi Wang & Yuxiang (Chris) Zhao

  2. School of Management, Xuzhou Medical University, Xuzhou, 221004, China

    Xiaokang Song

Authors
  1. Xindi Wang
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  2. Xiaokang Song
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  3. Yuxiang (Chris) Zhao
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Corresponding author

Correspondence to Xindi Wang .

Editor information

Editors and Affiliations

  1. Tsinghua University, Beijing, China

    Qin Gao

  2. Chongqing University, Chongqing, China

    Jia Zhou

  3. Purdue University, West Lafayette, IN, USA

    Vincent G. Duffy

  4. Foundation for Research and Technology - Hellas (FORTH), Heraklion, Crete, Greece

    Margherita Antona

  5. University of Crete and Foundation for Research and Technology - Hellas (FORTH), Heraklion, Crete, Greece

    Constantine Stephanidis

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Wang, X., Song, X., Zhao, Y.(. (2023). Effects of Older Adults’ Subjective Health Literacy on Health-Oriented Usage Intention of WeChat: Based on Social Media Affordances. In: Gao, Q., Zhou, J., Duffy, V.G., Antona, M., Stephanidis, C. (eds) HCI International 2023 – Late Breaking Papers. HCII 2023. Lecture Notes in Computer Science, vol 14055. Springer, Cham. https://doi.org/10.1007/978-3-031-48041-6_16

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  • DOI: https://doi.org/10.1007/978-3-031-48041-6_16

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-48040-9

  • Online ISBN: 978-3-031-48041-6

  • eBook Packages: Computer ScienceComputer Science (R0)

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