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Understanding Adoption of Last Mile Electric Micromobility in Rural Areas: A Structural Equation Modeling Approach

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Computer-Human Interaction Research and Applications (CHIRA 2023)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 1997))

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Abstract

Electric micromobility is a promising part of the transition towards more sustainable and ecologic transportation systems – especially as a complement to public transportation on the last mile. However, so far adoption of such services is still not ideal, especially in rural areas. By means of a quantitative study with 137 users, our work-in-progress paper investigates user acceptance in urban and rural areas. Based on a structural equation model, our research shows that rural municipalities and providers should especially consider aspects that address the performance expectation and the perceived collective environmental impact of potential users, as these have been found to be especially relevant for the intention to use. Our study thus contributes to the theoretical understanding of e-micromobility, which has so far been mostly investigated in urban areas.

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Authors and Affiliations

  1. Information Systems, University of Siegen, Siegen, Germany

    Thomas Neifer

  2. Institut für Verbraucherinformatik, Bonn-Rhein-Sieg University of Applied Sciences, Sankt Augustin, Germany

    Thomas Neifer, Ariane Stöbitsch, Kalvin Kroth, Dennis Lawo, Lukas Böhm, Paul Bossauer & Alexander Boden

  3. Management Sciences, Bonn-Rhein-Sieg University of Applied Sciences, Sankt Augustin, Germany

    Thomas Neifer, Ariane Stöbitsch, Kalvin Kroth, Caroline Baja, Lukas Böhm, Paul Bossauer & Alexander Boden

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  1. Instituto Superior Técnico, IT - Institute of Telecommunications, Lisbon, Portugal

    Hugo Plácido da Silva

  2. University of Turin, Turin, Italy

    Pietro Cipresso

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Neifer, T. et al. (2023). Understanding Adoption of Last Mile Electric Micromobility in Rural Areas: A Structural Equation Modeling Approach. In: da Silva, H.P., Cipresso, P. (eds) Computer-Human Interaction Research and Applications. CHIRA 2023. Communications in Computer and Information Science, vol 1997. Springer, Cham. https://doi.org/10.1007/978-3-031-49368-3_10

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