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E-channel Selection Intention: Role of Users’ IT Characteristics and IT Usage

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New Sustainable Horizons in Artificial Intelligence and Digital Solutions (I3E 2023)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 14316))

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Abstract

The last decade’s technological advances have enabled firms to offer their services to users through multiple digital channels like PC, mobile, and wearable computing devices. Consequently, users tend to cultivate their preferences towards the PC channels (desktop website or app) or mobile channels (app or website) for various online activities like informative content, entertainment, transactions, and location-based services. In this research, we study how users’ IT characteristics, such as computer self-efficacy, privacy concerns, perceived Internet security, and personal innovativeness in IT, affect their IT usage for online activities, thereby influencing their e-channel selection intention. We plan to collect data from online users and apply structural equation modelling to test these relationships. The findings of our study are likely to develop a better understanding of users’ cognitive processes around e-channel selection for online activities. Our study is expected to provide strong implications for Internet and e-commerce firms to optimise user engagement and experience across various e-channels.

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Author information

Authors and Affiliations

  1. Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee, India

    Sakshi Srivastava & Gaurav Dixit

  2. Mehta Family School of Data Science and Artificial Intelligence, Indian Institute of Technology Roorkee, Roorkee, India

    Gaurav Dixit

Authors
  1. Sakshi Srivastava
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  2. Gaurav Dixit
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Corresponding author

Correspondence to Gaurav Dixit .

Editor information

Editors and Affiliations

  1. Delft University of Technology, Delft, The Netherlands

    Marijn Janssen

  2. Positivo University, Curitiba, Paraná, Brazil

    Luiz Pinheiro

  3. Delft University of Technology, Delft, The Netherlands

    Ricardo Matheus

  4. Positivo University, Curitiba, Paraná, Brazil

    Fernanda Frankenberger

  5. Swansea University, Swansea, UK

    Yogesh K. Dwivedi

  6. University of Agder, Kristiansand, Norway

    Ilias O. Pappas

  7. University of Turku, Turku, Finland

    Matti Mäntymäki

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Srivastava, S., Dixit, G. (2023). E-channel Selection Intention: Role of Users’ IT Characteristics and IT Usage. In: Janssen, M., et al. New Sustainable Horizons in Artificial Intelligence and Digital Solutions. I3E 2023. Lecture Notes in Computer Science, vol 14316. Springer, Cham. https://doi.org/10.1007/978-3-031-50040-4_12

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  • DOI: https://doi.org/10.1007/978-3-031-50040-4_12

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-50039-8

  • Online ISBN: 978-3-031-50040-4

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