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Try and Fail, But Never Fail to Try – A Study on the NFT Investments Through the Theoretical Lens of Trying

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Transfer, Diffusion and Adoption of Next-Generation Digital Technologies (TDIT 2023)

Part of the book series: IFIP Advances in Information and Communication Technology ((IFIPAICT,volume 699))

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Abstract

Non-fungible token (NFT) trading has gained prominence; hence, determining whether people are interested in investing in NFTs is critical. The current study expands on the theory of trying by considering two significant elements when discussing adopting new technology in emerging economies: general self-confidence and cynicism. Primary data was collected from 281 respondents who had experience exploring NFT marketplaces. Structural equation modeling was applied to analyze data collected through structured questionnaires. The findings reveal that NFT investments are determined by trying attitude toward NFTs, which in turn is determined by attitude toward success and attitude toward failure. Both attitudes are significantly influenced by general self-confidence and cynicism. However, the attitude towards the process was found to be insignificant. The study can significantly contribute to investment strategies, providing essential guidelines to facilitate NFT exchange and allowing investors to diversify their portfolios.

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Authors and Affiliations

  1. Symbiosis Centre for Information Technology, Symbiosis International (Deemed University), Pune, India

    Vijayakumar S Bharathi, Kanchan Pranay Patil & Dhanya Pramod

Authors
  1. Vijayakumar S Bharathi
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  2. Kanchan Pranay Patil
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  3. Dhanya Pramod
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Corresponding author

Correspondence to Vijayakumar S Bharathi .

Editor information

Editors and Affiliations

  1. IIM Nagpur, Nagpur, India

    Sujeet K. Sharma

  2. Swansea University, Swansea, UK

    Yogesh K. Dwivedi

  3. IIM Nagpur, Nagpur, India

    Bhimaraya Metri

  4. University of Bradford, Bradford, UK

    Banita Lal

  5. Royal Holloway, University of London, Egham, UK

    Amany Elbanna

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S Bharathi, V., Patil, K.P., Pramod, D. (2024). Try and Fail, But Never Fail to Try – A Study on the NFT Investments Through the Theoretical Lens of Trying. In: Sharma, S.K., Dwivedi, Y.K., Metri, B., Lal, B., Elbanna, A. (eds) Transfer, Diffusion and Adoption of Next-Generation Digital Technologies. TDIT 2023. IFIP Advances in Information and Communication Technology, vol 699. Springer, Cham. https://doi.org/10.1007/978-3-031-50204-0_27

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  • DOI: https://doi.org/10.1007/978-3-031-50204-0_27

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-50203-3

  • Online ISBN: 978-3-031-50204-0

  • eBook Packages: Computer ScienceComputer Science (R0)

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