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The Filtered Appeal: Evaluating the Impact of Appearance Enhancement on Effectiveness of Donation Requests

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Wisdom, Well-Being, Win-Win (iConference 2024)

Part of the book series: Lecture Notes in Computer Science ((volume 14596))

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Abstract

This study investigates how appearance enhancement using AR video filters affects the perceptions and outcomes of an online video donation request, including the authenticity and trustworthiness of the requester. Results of a survey experiment in which the attractiveness of a male and a female actor was manipulated using filters show that perceived attractiveness and trustworthiness positively influenced donation willingness, as did previous donation experience and the demographics of the study participants. Filter use also enhanced perceptions of the quality of the request. Surprisingly, the filtered video versions were not rated as less authentic than unfiltered video. Participant gender interacted with actor gender, producing mixed findings as regards the halo effect of filtered appearance enhancement.

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Notes

  1. 1.

    The actors’ names are pseudonyms assigned by the authors.

  2. 2.

    The skin tone modifications were made to the female actor to make her skin color more similar to that of the male actor. This was done to avoid potential confounds in the results due to perceived racial/ethnic differences between the actors.

  3. 3.

    These modifications included lowering the eyebrows, making the eyes smaller and closer together, making the edges of the mouth turn down slightly, and narrowing the face.

  4. 4.

    The subtle attractiveness versions were created by reducing by half the degree of the modifications used to create the extreme attractiveness versions.

  5. 5.

    Marco is Hispanic and, as such, his appearance could have triggered stereotypes about Hispanic males.

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Author information

Authors and Affiliations

  1. Indiana University Bloomington, Bloomington, IN, 47405, USA

    Susan C. Herring, Leo Yang & Ashley R. Dainas

Authors
  1. Susan C. Herring
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  2. Leo Yang
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  3. Ashley R. Dainas
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Corresponding author

Correspondence to Susan C. Herring .

Editor information

Editors and Affiliations

  1. iSchool organization, Berlin, Germany

    Isaac Sserwanga

  2. University of Tsukuba, Tsukuba, Japan

    Hideo Joho

  3. Jilin University, Changchun, China

    Jie Ma

  4. Stockholm University, Stockholm, Sweden

    Preben Hansen

  5. Wuhan University, Wuhan, China

    Dan Wu

  6. University of Tsukuba, Tsukuba, Japan

    Masanori Koizumi

  7. University of California, Los Angeles, CA, USA

    Anne J. Gilliland

Appendix: Donation Request Script

Appendix: Donation Request Script

“Hi, guys, those of you who know me, know I don’t like to ask anyone for help. But I’m in a tough situation and I don’t know what else to do.

I’m a digital artist, and I’ve been supporting myself with commissions to get through art school. My old MacBook Pro has been on its last legs for about a year, and yesterday it completely died.

Luckily I had most of my work backed up, but I need to finish a big commission that's due in a couple of weeks.

I really need a laptop with a hi-rez screen and a powerful graphics card to make my art. I found a refurbished MacBook Pro that would be perfect for my needs, but it’s still $1200, and I don’t have that kind of money right now.

I’ve got a part-time job, but it’s barely enough to pay my rent. My commissions are what’s been paying for my groceries and gas. My parents can’t help, they had to close their restaurant because of covid. I’m not sure what else to do except reach out to all of you.

So, if you guys have ever enjoyed or shared any digital art, please consider donating to help me support myself through my art. [Looks down] Uh, there’s a link below you can click on that’ll take you to my GoFundMe page with examples of my work.

I would really appreciate any amount you can give. Thanks so much, guys!”.

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Herring, S.C., Yang, L., Dainas, A.R. (2024). The Filtered Appeal: Evaluating the Impact of Appearance Enhancement on Effectiveness of Donation Requests. In: Sserwanga, I., et al. Wisdom, Well-Being, Win-Win. iConference 2024. Lecture Notes in Computer Science, vol 14596. Springer, Cham. https://doi.org/10.1007/978-3-031-57850-2_5

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  • DOI: https://doi.org/10.1007/978-3-031-57850-2_5

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-57849-6

  • Online ISBN: 978-3-031-57850-2

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