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Companies Amidst Evolving Digital Media Challenges in CSR Communication. Systematic Literature Review

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Good Practices and New Perspectives in Information Systems and Technologies (WorldCIST 2024)

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Abstract

Effective digital communication of corporate social responsibility (CSR) initiatives and efforts is critical to shaping stakeholder perceptions and opinions. Therefore, the aim of this article is to describe the current state of research on digital CSR communication and to formulate further directions in the form of a systematic literature review. Data collection of 46 relevant studies from 2015 – 2023 was conducted in the Web of Science research database. The PRISMA reporting guideline was used to enhance the transparency and quality of the systematic review. The results, through scientometric indicators and presented trends, identify two research streams: the ability of CSR to strengthen the brand-consumer relationship and the engagement of CSR stakeholders. A discrepancy was also found between the positive impact of digital CSR on E-WOM and the low engagement of digital news stakeholders. The presented results have some limitations, although they are beneficial for scholarship and practice as they provide a comprehensive overview of the current evidence on the issue addressed and recommendations for improving stakeholder engagement.

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Acknowledgments

The research was supported by the Scientific Grant Agency of the Ministry of Education, Science, Research, and Sport of the Slovak Republic and the Slovak Academy Sciences (VEGA), project No 1/0364/22: Research on the eco-innovation potential of SMEs in the context of sustainable development.

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Authors and Affiliations

  1. Faculty of Social and Economic Relations, Alexander Dubcek University of Trencin, Studentska 3, 911 50, Trencin, Slovakia

    Zoltán Rózsa

  2. Department of Strategy, Faculty of Business Administration, Prague University of Economics and Business, W. Churchill Sq. 1938/4, 130 67, Prague 3, Czech Republic

    Luboš Smrčka & Jan Kubálek

  3. Dr. Hermann Asset Management, Ltd., A. Staska 1859/34, 140 00, Prague 4, Czech Republic

    Jiří Hermann

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  1. Zoltán Rózsa
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  2. Luboš Smrčka
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  4. Jiří Hermann
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Correspondence to Zoltán Rózsa .

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Editors and Affiliations

  1. ISEG, Universidade de Lisboa, Lisbon, Portugal

    Álvaro Rocha

  2. College of Engineering, The Ohio State University, Columbus, OH, USA

    Hojjat Adeli

  3. Institute of Data Science and Digital Technologies, Vilnius University, Vilnius, Lithuania

    Gintautas Dzemyda

  4. DCT, Universidade Portucalense, Porto, Portugal

    Fernando Moreira

  5. Institute of Information Technology, Lodz University of Technology, Łódz, Poland

    Aneta Poniszewska-Marańda

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Rózsa, Z., Smrčka, L., Kubálek, J., Hermann, J. (2024). Companies Amidst Evolving Digital Media Challenges in CSR Communication. Systematic Literature Review. In: Rocha, Á., Adeli, H., Dzemyda, G., Moreira, F., Poniszewska-Marańda, A. (eds) Good Practices and New Perspectives in Information Systems and Technologies. WorldCIST 2024. Lecture Notes in Networks and Systems, vol 987. Springer, Cham. https://doi.org/10.1007/978-3-031-60221-4_6

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