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The Relationship Between Ming-Style Chair Form Attributes and GenY Emotion by Kansei Engineering in China

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Cross-Cultural Design (HCII 2024)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 14699))

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Abstract

With the increasing national self-confidence in China and advancements in artificial intelligence technology, there is a growing emphasis on the country’s unique culture and consumer emotions. This study aims to investigate the relationship between the form attributes of Ming-style chairs and the consumption emotions of Generation Y. A total of 198 GenY consumers aged 23–42 participated in the study, providing evaluations of representative Ming-style chair samples using a semantic differential 5-point scale across six groups of Kansei words. The relationship between the shape of Ming-style chairs and consumer emotions was explored using multiple linear regression analysis in SPSS26 to establish innovative design principles for these chairs. The findings reveal a direct correlation between the form attributes of Ming-style chairs and the emotions of Generation Y consumers. Specifically, the Danao section, armrest panel surface, and stretcher style of Ming-style chairs factors significantly influenced the “Simplicity,” “Sturdiness,” and “Style Spectrum” of consumers’ emotions. Consequently, developing new chair forms should be guided by consumer emotions and based on Ming-style chair form merits to meet their needs.

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Authors and Affiliations

  1. Consumer Science, Universiti Putra Malaysia, 43400, Serdang, Malaysia

    Ting Gao & Irwan Syah Mohd Yusoff

  2. Industrial Design, Wuyi University, Jiangmen, 529020, China

    Ting Gao

  3. MyAgeing, University Putra Malaysia, 43400, Serdang, Malaysia

    Irwan Syah Mohd Yusoff

  4. Architecture, Shanghai University, Shanghai, 200444, China

    Ming Gao

Authors
  1. Ting Gao
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  2. Irwan Syah Mohd Yusoff
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  3. Ming Gao
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Correspondence to Irwan Syah Mohd Yusoff .

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Editors and Affiliations

  1. Tsinghua University, Beijing, China

    Pei-Luen Patrick Rau

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Gao, T., Mohd Yusoff, I.S., Gao, M. (2024). The Relationship Between Ming-Style Chair Form Attributes and GenY Emotion by Kansei Engineering in China. In: Rau, PL.P. (eds) Cross-Cultural Design. HCII 2024. Lecture Notes in Computer Science, vol 14699. Springer, Cham. https://doi.org/10.1007/978-3-031-60898-8_15

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  • DOI: https://doi.org/10.1007/978-3-031-60898-8_15

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