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The Influence of Anthropomorphism on the User Experience of Digital Products

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Cross-Cultural Design (HCII 2024)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 14699))

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Abstract

Nowadays, the user experience of products is very important, and anthropomorphism is widely used in product design, but it may also cause negative effects if used improperly. From the perspective of human-computer interaction, this paper constructs a moderated mediation model, designs and implements two studies, discusses the impact of anthropomorphism on the user experience of digital products, and analyzes its internal psychological mechanism and applicable conditions. The research results show that: In general, anthropomorphism can improve the user experience of digital products, and psychological distance plays a mediating role. Product type and belongingness need moderate this relationship, but there are some differences in 4 dimensions of user experience. The conclusion of this paper can help designers use anthropomorphism more pertinently.

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Acknowledgments

This research is supported by the National Natural Science Foundation of China (32000771); the Fundamental Research Funds for the Central Universities, and the Research Funds of Renmin University of China (21XNLG13).

Author information

Authors and Affiliations

  1. The Department of Psychology, Renmin University of China, Beijing, 100872, China

    Ruining Yang & Yue Qi

  2. The Laboratory of the Department of Psychology, Renmin University of China, Beijing, 100872, China

    Ruining Yang & Yue Qi

Authors
  1. Ruining Yang
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  2. Yue Qi
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Corresponding author

Correspondence to Yue Qi .

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Editors and Affiliations

  1. Tsinghua University, Beijing, China

    Pei-Luen Patrick Rau

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The authors have no competing interests to declare that are relevant to the content of this article.

Appendices

Appendix 1

See Figs. 4, 5, 6, 7 and 8.

Fig. 4.
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Hedonic products page 1

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Fig. 5.
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Hedonic products page 2

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Fig. 6.
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Hedonic products page 3

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Fig. 7.
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Hedonic products page 4

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Fig. 8.
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Hedonic products page 5

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Appendix 2

See Figs. 9 and 10.

Fig. 9.
figure 9

Practical product page 1

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Fig. 10.
figure 10

Practical product page 2

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Yang, R., Qi, Y. (2024). The Influence of Anthropomorphism on the User Experience of Digital Products. In: Rau, PL.P. (eds) Cross-Cultural Design. HCII 2024. Lecture Notes in Computer Science, vol 14699. Springer, Cham. https://doi.org/10.1007/978-3-031-60898-8_25

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  • DOI: https://doi.org/10.1007/978-3-031-60898-8_25

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-60897-1

  • Online ISBN: 978-3-031-60898-8

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