Abstract
This study is dedicated to creating a cross-cultural interactive virtual space aimed at individuals aged 18 to 25, with the goal of fostering deeper cultural understanding and interaction through unique regional cultural elements and virtual simulation technology. As globalization accelerates, virtual spaces have become a crucial platform for cross-cultural communication, yet they also present challenges such as cultural misunderstandings and superficial interactions. Through literature review, survey research, and initial user testing, this study explores how to enhance user interactivity and immersion using Virtual Reality (VR) and Augmented Reality (AR) technologies, and assesses the cultural acceptance and interactive behaviors of young people from various cultural backgrounds. Findings indicate that young individuals show significant interest in cultural exchange and social functionalities within virtual spaces, particularly within gaming and modern-style environments. However, there are discrepancies in the understanding of cultural symbols, highlighting the need for greater emphasis on cultural education and user experience in the design of cross-cultural virtual spaces. Additionally, participants prefer using lightweight and accessible devices, such as smartphones and computers, over VR headsets. The study suggests that the design of cross-cultural virtual spaces should delve into young people's cultural preferences and technology acceptance, offering diverse communication methods and rich cultural educational content. Furthermore, technology development should focus on enhancing user experience to make cross-cultural virtual spaces more inclusive and appealing to young users. The limitations of this study include its sample range and data collection methods, indicating the need for future research to encompass a broader sample and diverse data collection techniques. The findings provide new insights for virtual space design, aiming to facilitate cultural understanding and communication among young adults globally through technological innovation.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
Disclosure of Interests
The authors have no competing interests to declare that are relevant to the content of this article.
References
Lu, Z.: Research on the Application of Catering Space Design Based on the High-context Cultural Perspective (2022). https://kns.cnki.net/kcms2/article/abstract?v=Y2wviAwYlnLkconlxvBinq0s56UcSFi9k04BoAf5l2yp0mVQPDqES8mADELBlRXSoBo-BTRShF6VN-oXGYE1ECjr3zWyxoPw9RUtiWxEZD0M7w9pDMIFvQ==&uniplatform=NZKPT&language=gb
Kang, X.: Research on Virtual Community Promotion of Yao Zhou Kiln Ceramic Mobile Terminal under SMCR Theory (2023). https://kns.cnki.net/kcms2/article/abstract?v=Y2wviAwYlnKzzlrqD64UdmssHNf7iFcSpKatQFNXK80nGAfwWr13in6uc7Zw5Wk90bbvP2ahze-8thgFrtgZHbaWNlT0FQ0ffE67QvDNyz0Agb2s-QV4Kw==&uniplatform=NZKPT&language=gb
Yang, J.: Interaction of the Virtual and the Real: The Construction of New Space Based on Embodied Cognition. New Architecture. 87–91 (2022)
Yang, C., Ren, W.: When lefebvre meets VR painting: the production of space and the problem of the body in virtual worlds. J. Hubei Univ. Educ. 40, 88–97 (2023)
Wang, X.: Spatial Narration and Digital Representation of the Picture of Xiyuan Gathering in Song Dynasty——A Case Study of Li Gonglin’s the Picture of Xiyuan Gathering (2022). https://kns.cnki.net/kcms2/article/abstract?v=Y2wviAwYlnIuWDs1La6s3GZx8QiIPIvFmreOepXPexIsI1GDrh5kMFbvFuJfEgrRXPRW6cJ0RqS4nqr28s6ylTgq68kSDCWcoiSxXD_8JSqLvHrzjqdoCw==&uniplatform=NZKPT&language=gb
Zhu, B.: The Design of Dai Ceramics Art Digital Display Based on VR Technology (2019). https://kns.cnki.net/kcms2/article/abstract?v=Y2wviAwYlnJQ-SMz_PCQJhkcYxK24p8i2yW99M5aiy7jtXXTMYU2yxV5oDmWwoTLlL86l2h-W2MK86CoausXW-6QiGbia0jQTgW41gHVS0sO7jQjo_hZkQ==&uniplatform=NZKPT&language=gb
Li, X.: Research on the application of virtual reality in the inheritance of painted peking opera masks (2022). https://kns.cnki.net/kcms2/article/abstract?v=Y2wviAwYlnLdgJK1iJO6rJJhQoOO0UjEd2kMwBbr_aGf402VbT_SFhXImuFhneY4PFsh6ahskjxGmvm01dlqKsLSGneFSj7hikkXXHWzdjyQRT0DJW96gw==&uniplatform=NZKPT&language=gb
Shi, S.: Research and practice on virtual simulation experimental teaching of exhibition space design. Packa. Eng. 41, 147–150 (2020). https://doi.org/10.19554/j.cnki.1001-3563.2020.S1.037
Wang, H.: Yueyang Tower Virtual Space Design Based on Arduino and Experience Research (2015). https://kns.cnki.net/kcms2/article/abstract?v=Y2wviAwYlnKg_r7dQXJn7haTfXDFHAEopABstUBlrc3e_VZOsHWSEyN4lrmzkCugzfI4wwjgL3cU48-eRPsDCIXxPtMIJDhWqkntbNl_K1ECcVE0Ibp88Q==&uniplatform=NZKPT&language=gb
Tang, S.: Research on Virtual Interactive Experience Design of Ancient Looms for Future Museum (2023). https://kns.cnki.net/kcms2/article/abstract?v=Y2wviAwYlnKmjaS_Cim8wL0T4KAGaMKPpBcTL--ADYXoNbw-24a_3mRlhUTLGWTjknJ5fQb82rY2XmCqG00I4LAUqyI8OXayRVFDciOmlM63Jv3gVuffIA==&uniplatform=NZKPT&language=gb
Shao, Y.: Research on Virtual Home Furnishing Exhibition Design Based on User Experience (2015). https://kns.cnki.net/kcms2/article/abstract?v=Y2wviAwYlnL0tVjvUlObsM8CsmdHZ4ebsBt0wLdR8_klyxXYT9yIkJ7oxKDkznNg12D0MGynLkzzd_IuTCTm0RZdgn8yhJvHznSWrVUx873_JO59DvuvbQ==&uniplatform=NZKPT&language=gb
Du, Y.: On Experience Design: A Case Study of the Exhibition Design of Chinese Minority Literature Museum (2010). https://kns.cnki.net/kcms2/article/abstract?v=Y2wviAwYlnIluITgqS3QIdWojCOEdktZabaFRgZvbJw-Gn4i-BtZ2TaPAtCxxxf4qjTFsePYK0ebfpBjK8heiACfY8ElGCOQtNTA64yPONMhWKQpqSqmMA==&uniplatform=NZKPT&language=gb
Pang, Y., Cao, Y.: The spreading of the traditional chinese culture under the intercultural background——the analysis on the designing plan of the “Tang: Art from the Silk Road Capital” exhibition. In: Wenbo, pp. 90–96 (2017)
Xu, Y.: Contemporary Chinese space consumption in a cross-cultural context (2013). https://kns.cnki.net/kcms2/article/abstract?v=Y2wviAwYlnKrOBvuzeC6m0cQdoI1qAUMw8BlWwKMX6VNfJL4N7sf7P-4qXx5XzvjnZ8O_QXvpISJvFOvpjt-oT5h4Eqyhb5Ej30jKcV2PxKSOspxSsfm-A==&uniplatform=NZKPT&language=gb
Tian, Y.: The innovative design hyperspace based on high emotion in new concept bookstore. Design 33, 153–155 (2020)
He, X.: The Effect of Cross-cultural Differences on the Thermal Comfort of University Campus Open Spaces (2022). https://kns.cnki.net/kcms2/article/abstract?v=Y2wviAwYlnIaQSrJcPs3cBTyl32UC-X9ubvp0hn2yRmOflRuHCyEzhQ3vq8_hGTGpqPbFhBO4iQRqimsK_KTy0kxvKptf_geINLaJG0rAadiyIKq-tRLrg==&uniplatform=NZKPT&language=gb
Xin, Z.: Research on the Application of Typical Chinese Elements in Luxury Brand Exclusive Shops (2023). https://kns.cnki.net/kcms2/article/abstract?v=Y2wviAwYlnL6E-0gXRnQXI1hiPi4PU6Xbwr1q1rwZWMILkmfnyI22MYmNJJ4g_QM_Ob_ZAcY1lG1EN_nba4gho4RaIUzCJd49i32ia3aaEoRHjKGIkLnBQ==&uniplatform=NZKPT&language=gb
Virtual Burn | Burning Man. https://virtualburn.burningman.org/booth/. Accessed 20 Feb 2024
Abbas, A., Choi, M., Seo, J., Cha, S.H., Li, H.: Effectiveness of immersive virtual reality-based communication for construction projects. KSCE J. Civ. Eng. 23, 4972–4983 (2019). https://doi.org/10.1007/s12205-019-0898-0
Berti, M., Maranzana, S., Monzingo, J.: Fostering cultural understanding with virtual reality: a look at students’ stereotypes and beliefs. Int. J. Comput.-Assist. Lang. Learn. Teach. 10, 47–59 (2020). https://doi.org/10.4018/IJCALLT.2020010104
Disztinger, P., Schlögl, S., Groth, A.: Technology acceptance of virtual reality for travel planning. In: Schegg, R., Stangl, B. (eds.) Information and Communication Technologies in Tourism 2017, pp. 255–268. Springer, Cham (2017). https://doi.org/10.1007/978-3-319-51168-9_19
Capasa, L., Zulauf, K., Wagner, R.: Virtual reality experience of mega sports events: a technology acceptance study. JTAER 17, 686–703 (2022). https://doi.org/10.3390/jtaer17020036
Altarteer, S., Charissis, V.: Technology acceptance model for 3D virtual reality system in luxury brands online stores. IEEE Access. 7, 64053–64062 (2019). https://doi.org/10.1109/ACCESS.2019.2916353
Zhu, X.: Research on the protection strategy of Ningbo Zhujin lacquer wood carving intangible heritage. In: Ningbo Economy (Sanjiang Forum), pp. 36–38 (2019)
Lee, J., Kim, J., Choi, J.Y.: The adoption of virtual reality devices: the technology acceptance model integrating enjoyment, social interaction, and strength of the social ties. Telematics Inf. 39, 37–48 (2019). https://doi.org/10.1016/j.tele.2018.12.006
Shadiev, R., Wang, X., Huang, Y.-M.: Cross-cultural learning in virtual reality environment: facilitating cross-cultural understanding, trait emotional intelligence, and sense of presence. Educ. Tech. Res. Dev. 69, 2917–2936 (2021). https://doi.org/10.1007/s11423-021-10044-1
Ghanbarzadeh, R., Ghapanchi, A.H.: Antecedents and consequences of user acceptance of three-dimensional virtual worlds in higher education. JITE Res. 19, 855–889 (2020). https://doi.org/10.28945/4660
Steam: The VR Museum of Fine Art. https://store.steampowered.com/app/515020/The_VR_Museum_of_Fine_Art/. Accessed 22 Feb 2024
Acknowledgments
This study was funded by several esteemed institutions and projects: the Guangzhou Academy of Fine Arts for the 2020 first-class course ‘‘Design Basics’’ (6040320127), the 2021 Ideological and Political Demonstration Course ‘‘Design Basics (Three-Dimensional Space)’’ (6040321061), Zhongkai University of Agriculture and Engineering for the top virtual simulation course ‘‘Design Composition’’, the Guangdong Provincial First-Class Offline Course ‘‘Design Composition’’, and The 2023 school-level new agricultural science teaching research and reform practice project is an in-depth practice of information technology and ‘‘Design Composition’’ education and teaching under the concept of ‘‘Tolerating Mistakes and Seeking Beauty, Integrating Skills to Have Beauty, and Honoring Schools to Promote Beauty’’. Their generous support greatly facilitated the research.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2024 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Ling, J., Xie, D., Ouyang, L., Lei, Q., Xu, Z., Wu, Z. (2024). Designing Virtual Spaces for Cross-Cultural Engagement: A Focus on Young Adults and Regional Cultural Elements. In: Rau, PL.P. (eds) Cross-Cultural Design. HCII 2024. Lecture Notes in Computer Science, vol 14699. Springer, Cham. https://doi.org/10.1007/978-3-031-60898-8_6
Download citation
DOI: https://doi.org/10.1007/978-3-031-60898-8_6
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-60897-1
Online ISBN: 978-3-031-60898-8
eBook Packages: Computer ScienceComputer Science (R0)